Strategic Marketing Analyst

Researches and analyzes market conditions in local, regional, or national area to determine potential sales of product or service.

Runs analysis involving competitors, pricing, sales, methods of marketing, existing and potential customer preferences, economic conditions, advertising, distribution, and other factors that may influence future sales.

Analyzes data and recommends specific actions based on findings.

Excludes paraprofessional - positions.

Establishes research methodology and designs format for data gathering, such as surveys, opinion polls, or questionnaires.

Examines and analyzes statistical data to forecast future marketing trends.

Gathers data on competitors and analyzes prices, sales, and methods of marketing and distribution.

Collects data on customer preferences and buying habits. Prepares reports and graphic illustrations of findings.