Senior Behavioral Experimentation Analyst

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against:
We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future. We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action. We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work.

Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

At Voya, we’re reimagining how people engage with their financial future. We’re seeking a curious, analytical, and innovative Senior Behavioral Experimentation Analyst to join our growing Behavioral Finance Research (Be-Fi) team
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This role sits at the unique intersection of data analytics, behavioral science, and experimentation, helping us understand what drives meaningful financial decisions and how we can improve outcomes for millions of customers.

You’ll partner with researchers, product teams, marketers, and business leaders to design and evaluate behavioral and real-world experiments that influence behavior, improve engagement, and shape the future of financial wellness.

• Experiment design and statistical analysis
• Behavioral economics and applied research
• Data storytelling and business influence
• Product and marketing innovation

Your work will directly impact how customers save, invest, and make financial decisions while helping position Voya as a leader in behavioral finance innovation.

• Develop and analyze digital experimentation programs, including:
  • A/B testing
  • Randomized Controlled Trials (RCTs)
  • Quasi-experimental studies
• Evaluate the effectiveness of behavioral interventions, messaging strategies, product features, and user experiences.
• Create and manage experiments using platforms such as Optimizely, VWO, and/or Launch Darkly.
• Validate and QA testing environments and data collection processes throughout the research lifecycle.

• Analyze customer behavior and large-scale datasets to identify trends, opportunities, and areas for improvement.
• Apply statistical methods to determine what influences customer actions and decision‑making.
• Deliver clear recommendations that drive measurable business and customer outcomes.

• Develop dashboards and reporting tools that track behavioral and business outcomes.
• Collaborate with Product, Data Science, Marketing, and Customer Experience teams.
• Contribute to industry‑leading behavioral science research and thought leadership.

• Bachelor’s degree in Economics, Statistics, Data Science, Psychology, Behavioral Science, or another quantitative field.
• 2+ years of experience conducting data analysis, experimentation, research, or KPI reporting.
• Hands‑on experience designing, running, or analyzing experiments, including A/B testing, RCTs, and similar methodologies.
• Experience working with large datasets and cloud‑based data environments.
• Proficiency in tools such as R, SQL, SPSS, STATA, Tableau, Power BI.
• Experience using digital analytics platforms such as Google Analytics or Heap.
• Strong statistical reasoning and analytical problem‑solving skills.
• Ability to communicate complex concepts and findings to both technical and non‑technical audiences.
• Self‑starter mentality with strong…