Lead Director, Business Consultation, Go-to-Market Aetna International

We're building a world of health around every individual - shaping a more connected, convenient and compassionate health experience. At CVS Health, you'll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger - helping to simplify health care one person, one family and one community at a time.

Position Summary:

The Lead Director, Business Consultation, Go-to-Market owns Aetna International's integrated go-to-market strategy and execution - including product, distribution strategy, sales enablement, and member engagement. This role will help define where to play in the market and lead a team (approximately 7 direct reports) that translates strategy into solutions, roadmaps, readiness plans, and market offerings.

This role leads the Go-to-Market function, connecting strategy, solutions, and enablement across the commercial lifecycle. The Lead Director partners closely with Strategy, Sales, Retention, Analytics, Insights, Underwriting, Commercial Product, and Marketing to shape growth priorities, guide go-to-market decisions, and ensure the organization focuses capacity on the highest-value opportunities. This role partners with the Executive Director and SLT members to set multi-year business growth direction and portfolio trade-offs, while delegating domain-specific GTM strategy (including product, broker, and cross-sell strategies) to team members accountable for execution and refinement.

The position is remote/hybrid and works out of the Hartford, CT location. Candidates must be within commutable distance.

What you will doOwn Aetna International's integrated growth and product strategy, defining where to play, how to win, and what problems to solve

Lead and develop colleagues responsible for product, distribution strategy, sales enablement, and member engagement

Partner with leadership to set multi‑year and annual growth goals, portfolio priorities, and operating plans

Establish and oversee governance and communication frameworks to ensure Aetna International leadership and colleagues understand go-to-market roadmap and priorities to enable proactive, consistent, and accurate messaging to the market

Define customer, market, and distribution‑channel segmentation grounded in insights and competitive intelligence

Own the International value proposition and ensure consistent translation across product, marketing, and go‑to‑market channels

Ensure that segmentation, growth hypotheses, and commercial priorities are consistently grounded in data and insights rather than assumptions

Set strategic direction and success measures for go‑to‑market motions, delegating distribution strategy ownership with clear accountability

Coach product team members to translate strategic priorities into sequenced product roadmaps to deliver solutions that are differentiated, commercially viable, and market-ready

Make portfolio‑level trade‑off decisions and prioritize initiatives that balance value, readiness, risk, regulatory feasibility, and capacity

Serve as the escalation and decision point when commercial ambition and delivery reality diverge

Manage operating expense investments tied to growth outcomes

Partner with Commercial Product and enterprise teams (including Aetna Marketing) to leverage enterprise assets, capabilities, and processes as appropriate Advocate for modern tools, including automation and AIFor this role you will need

Minimum Requirements
10+ years of relevant work experience in commercial strategy, go-to-market leadership, or product marketing strategy within healthcare or health insurance in similarly regulated, multi-segment business

Demonstrated people leadership of a multi-function or multi-disciplinary team is required

Strong judgment in prioritization, tradeoffs, and decision framing

Highly collaborative, coachable leader who develops strong teams and strong relationships across peers

Proven ability to drive decisions and maintain strategic clarity in ambiguous, matrixed environments and comfortable setting direction and driving cross-functional consensus

Advanced…