Director, Tealium Digital Data & Analytics Strategy

What Is the Opportunity?

At Travelers, we're focused on expanding the application of data and analytics beyond managing risk, helping businesses increase their productivity and efficiency and enabling great experiences for our customers and agents. The Digital Analytics team aims to enable the business by building solutions that turn digital interactions into actionable insights through sophisticated analytics platforms, personalization capabilities, and privacy‑compliant data collection strategies.

As the Director, Digital Analytics, you will lead the strategic direction of enterprise digital analytics capabilities, ensuring technical solutions align with long‑term business partner roadmaps across Personal Insurance, Business Insurance, Claims, and other business units. You will build highly complex digital analytics stories and present to management to enable sound decision making around customer experience optimization, conversion improvement, and digital transformation initiatives.

You will leverage your negotiation skills to come to optimal solutions with business partners that align digital analytics capabilities to measurable business value.

You will coordinate with internal and external partners, including software engineers, data engineers, and compliance teams, to avoid redundancies in delivery and ensure efficient execution of digital analytics initiatives. This is an individual contributor position.

• Accountable for the planning, objectives, and milestones for long‑term digital analytics strategy, including dependency mapping across web development, data engineering, and business intelligence teams, business partnerships, and implementation timelines across supported portfolio(s).
• Drive adoption of digital analytics solutions among business partners, including Google Analytics 4 implementation, Tealium tag management optimization, audience segmentation through Audience Stream, real‑time data streaming via Event Stream, and website personalization initiatives.
• Focus on what digital analytics capabilities need to be delivered to achieve customer experience, conversion optimization, and personalization goals across business lines.
• Lead the intake of digital analytics business demand and assess value to ensure alignment to long‑term digital transformation roadmaps.
• Work with business partners to design comprehensive digital analytics portfolio that addresses customer journey optimization, attribution modeling, and performance measurement objectives.
• Partner with leaders across Personal Insurance, Business Insurance, Claims, and other lines of business to assess and adopt new digital analytics and personalization capabilities.
• Oversee implementation and optimization of technology stack, including One Trust cookie consent management, and ObservePoint data quality auditing.
• Work to ensure team structure and skills are sufficient to deliver and maintain digital analytics value over time, including expertise in client‑side and server‑side tag management, data layer implementation, and cross‑platform measurement.
• Balance dependencies with software engineering teams for website tagging implementation and data engineering teams for digital data ingestion to ensure value delivery plans can be met.
• Ensure all digital analytics implementations comply with regulatory requirements including CCPA, CPRA, and GDPR, working closely with privacy and legal teams.
• Provide technical use cases for digital analytics tool assessment and vendor evaluation.
• Coach and aid in the skill development of the team, including team leaders, in advanced digital analytics methodologies and emerging privacy‑first measurement approaches.
• Align digital analytics solution design to enterprise data management, security, and governance controls while maintaining measurement accuracy and customer privacy.

• Strong technical understanding of digital analytics platforms, tag management systems (Tealium iQ, Google Tag Manager), customer data platforms (Tealium Audience Stream), and their integration with enterprise data ecosystems.
• Hands‑on experience with Google Analytics 4, Tealium iQ, and…