Associate Director, Marketing

Responsibilities

• Lead the strategic oversight and operational execution of the global web content ecosystem
• Ensure that content systems, workflows, and publishing practices support the needs of internal teams
• Define and maintain content governance standards
• Serve as the primary business stakeholder for the CMS platform
• Establish and promote content management and publishing best practices
• Define KPIs and success metrics for web content effectiveness
• Partner with analytics teams to monitor performance and surface actionable insights
• Define and drive the strategy for integrating AI and automation into content management workflows
• Develop and maintain documentation and playbooks for operational efficiency
• Lead and develop a team of content operations professionals

• 10+ years in digital content operations, web content governance, or content strategy
• Experience managing or supporting content across international markets
• Strong understanding of AEM or similar CMS
• Strong understanding of content design, accessibility, SEO, localization, and UX best practices
• Exceptional organizational and documentation skills
• Confident communicator who builds strong relationships and drives cross-functional alignment
• Experience using AI tools for automation, operations, or other use cases