Senior Marketing Campaign Manager

Responsibilities

• Lead planning and execution of multi‑channel marketing campaigns across email, in‑app, SMS, digital, and other channels.
• Translate commercial goals into campaign briefs, business requirements, and technical specifications.
• Own documentation for all campaign‑related data feeds, ensuring accuracy, clarity, and version control.
• Conduct Data Feed QA, identifying root causes of data issues and coordinating resolution.
• Manage and prioritise campaign and technical requests.
• Serve as escalation support for customer‑impacting issues relating to campaigns or marketing data.
• Monitor campaign performance, identify inefficiencies, and recommend enhancements to processes, targeting, or automation.

• Deep understanding of marketing data feeds, campaign orchestration tools, and customer lifecycle campaigning.
• Skilled in documenting business requirements and translating them into clear technical specifications.
• Familiarity with data QA processes, data modelling concepts, and performance troubleshooting.
• Comfortable navigating complex dependencies across Marketing, CRM/Mar Tech, Product, Engineering, and Data teams.
• Experience in managing high‑volume campaign pipelines with competing priorities and critical deadlines.
• Ability to work with both strategic vision and hands‑on detail, especially in diagnosing data feed or workflow inconsistencies.