Senior Manager, Newsroom & Enterprise Content Strategy

• Define and evolve the editorial vision, voice, and content strategy across all Newsroom channels.
• Translate enterprise priorities into clear, engaging narratives supporting growth, reputation, trust, and business objectives.
• Lead enterprise content strategy and editorial planning across owned, earned, paid, and social channels.
• Oversee high-quality, multi-format content including articles, video, thought leadership, executive storytelling, and integrated content series.
• Serve as final editorial authority and approve content before publication.
• Maintain brand voice, enterprise messaging, quality, accuracy, clarity, credibility, and compliance.
• Develop and maintain editorial governance frameworks, standards, and best practices.
• Collaborate with business and functional leaders to identify story opportunities and strategic insights.
• Interview senior executives and subject matter experts and translate complex concepts into accessible narratives.
• Partner with Communications, Marketing, Social Media, Paid Media, Public Affairs, and other stakeholders on content distribution and amplification.
• Monitor content and campaign performance and translate insights into optimization recommendations.
• Use analytics, audience insights, SEO/GEO best practices, and AI-enabled tools to improve effectiveness and discoverability.
• Identify innovations in content formats, distribution, and audience engagement.
• Lead, coach, and develop a team of content and editorial professionals.
• Foster creativity, accountability, experimentation, continuous learning, collaboration, and inclusion.

• 10+ years of experience in journalism, brand journalism, content marketing, content strategy, editorial leadership, or related communications disciplines.
• Experience in corporate, agency, media, or healthcare environments.
• Experience leading enterprise content strategy and editorial operations across owned, earned, paid, and social channels.
• Proven success developing and executing integrated storytelling and content strategies that drive audience engagement, influence, reputation, and business results.
• Strong writing, editing, and verbal communication skills.
• Ability to simplify complex ideas and craft compelling narratives.
• Experience influencing and advising senior leaders, including C-suite executives.
• Ability to operate effectively in highly matrixed, fast-paced environments.
• Experience connecting business strategy to communications, content, and audience engagement outcomes.
• Demonstrated success developing content distribution, amplification and audience growth strategies.
• Familiarity with content performance measurement, analytics platforms, SEO/GEO best practices, and AI-enabled content tools.
• Strong understanding of modern content ecosystems and emerging trends in digital publishing, search, social, and AI-assisted discovery.
• Background in healthcare or a related highly regulated industry is preferred.
• Strong relationship-building skills with the ability to influence across functions and organizational levels.
• Excellent organizational and project management skills, with the ability to manage multiple priorities simultaneously.
• Ability to work from a The Cigna Group office three days per week, as directed by the business.
• Home internet, when working remotely, must use cable broadband or fiber optic service with at least 10 Mbps download and 5 Mbps upload.

Demonstrates expertise in developing and executing enterprise content strategies that drive audience engagement and business results, with a strong focus on editorial governance, storytelling, and analytics. Proven ability to lead and mentor a team while collaborating across functions to enhance brand messaging and content distribution.

• Enterprise Content Strategy
• Editorial Leadership
• Integrated Storytelling
• Content Performance Measurement
• Relationship-Building

• Content Strategy
• Writing
• Editing
• Narrative Development
• SEO Best Practices
• Analytics
• Content Distribution
• Audience Engagement
• Project Management
• Editorial Governance

• Communication
• Collaboration
• Creativity
• Accountability
• Influencing

• Journalism
• Brand Journalism
• Content Marketing
• Healthcare
• Digital Publishing

• Analytics Platforms
• AI-Enabled Tools
• Content Management Systems
• Social Media Platforms
• SEO Tools