Sponsorship Marketing Lead – Connecticut

Position Overview

The Sponsorship Marketing Lead is responsible for managing and activating M&T Bank's Connecticut sponsorship portfolio, with primary responsibility for the University of Connecticut partnership, Hartford Athletic, Quinnipiac University, and future Connecticut-based sponsorship investments. The role serves as the day-to-day relationship manager for key partners while ensuring sponsorship assets are executed effectively and aligned with brand, business, community, employee, and client engagement objectives.

• Serve as day-to-day relationship lead for Connecticut sponsorship partners, including University of Connecticut, Hartford Athletic, Quinnipiac University, and other regional properties.
• Manage partner communications, planning sessions, contract obligations, asset tracking, and annual review processes.
• Ensure sponsorship benefits are delivered accurately and fully utilized.

• Develop and execute annual activation plans for Connecticut sponsor ships.
• Manage event logistics and on-site execution for sponsorship programs.
• Ensure all partnership assets are activated according to contractual agreements.

• Partner with brand and growth marketing, community markets, regional leadership, and communications to maximize sponsorship value.
• Facilitate internal planning meetings and stakeholder engagement related to Connecticut partnerships.
• Coordinate agency, vendor, and partner resources supporting sponsorship activation.

• Lead day-to-day management of the UConn relationship.
• Coordinate sponsorship implementation activities across signage, communications, launch planning, experiences, and asset utilization.
• Act as primary liaison with UConn Athletics and university stakeholders.

• Track sponsorship performance against established KPIs.
• Maintain sponsorship scorecards, asset utilization reports, activation recaps, and budget tracking.
• Provide recommendations to improve activation effectiveness and partner value.
• Support renewal evaluations and annual business reviews.

• Monitor the Connecticut sponsorship landscape and identify emerging opportunities.
• Maintain strong relationships with community, sports, education, and business organizations throughout Connecticut.
• Provide market insights and recommendations to Sponsorship Marketing leadership regarding future sponsorship opportunities.

• Bachelor's Degree required.
• 5-7 years of experience in sponsor ships, sports marketing, partnership marketing, events, brand marketing, experiential marketing, or related discipline.
• Experience managing external partners, agencies, and stakeholder relationships.
• Strong project management and execution skills.
• Ability to manage multiple programs simultaneously.
• Strong communication, presentation, and organizational skills.
• Experience working across matrixed organizations and influencing stakeholders.

M&T Bank is committed to fair, competitive, and market-informed pay for our employees. The pay range for this position is $98,500.00 - $ Annual (USD). The successful candidate’s particular combination of knowledge, skills, and experience will inform their specific compensation.

Hartford, Connecticut, United States of America