Senior Sales Executive, Mental Wellbeing

Responsibilities

• Own Territory Growth & New Logo Acquisition
• Drive new business sales strategy and execution across assigned territory
• Identify, develop, and close new logo opportunities
• Build and manage a robust pipeline aligned to growth targets
• Cultivate trusted advisor relationships with key consultants and brokers
• Proactively position RFL capabilities within consultant channels
• Manage RFPs & Finalist Pursuits
• Lead end-to-end RFP strategy, response, and submission
• Shape deal strategy, messaging, and win themes
• Deliver compelling finalist presentations that differentiate RFL
• Navigate Pricing, Underwriting & Deal Approvals
• Partner cross-functionally to develop competitive, profitable proposals
• Lead pricing strategy and negotiation in alignment with margin goals
• Secure internal approvals and drive deals to close
• Clearly articulate RFL’s clinical, digital, and operational differentiation
• Maintain accurate forecasting, pipeline management, and reporting
• Collaborate with internal partners across account management, clinical, product, and underwriting

• 10+ years of experience in healthcare, EAP, behavioral health, or related sales
• Demonstrated success in new business acquisition and closing complex deals
• Proven ability to lead consultant/broker relationships
• Strong experience managing RFPs and finalist presentations
• Financial acumen including pricing, underwriting, and margin management
• Executive presence with strong communication and storytelling skills