Senior Social Media Manager

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Meet Us: King Arthur Baking Company has been sharing the joy of baking since 1790. Headquartered in Norwich, Vermont, we’re the ultimate baking resource – providing education, inspiration, and the highest quality products, all while fostering connections and community through baking. Our superior flours and mixes are available in supermarkets nationwide, and our direct‑to‑consumer business – website and retail stores – offers an even wider selection of specialty baking ingredients, mixes, gluten‑free products, baking tools, and more.

We bring baking education to millions of bakers through our cookbooks, podcast, recipe app, website, and baking school. We’re proud to be 100% employee‑owned, which means everyone who works here has a real voice and a shared stake in what we do. This creates a strong sense of community built on trust, teamwork, and love of baking. As a benefit corporation, we’re committed to the best interests of all our stakeholders – employees, our local communities, our broader community of bakers, and our planet.

Join us and help spread the joy of baking. King Arthur – where, as an employee‑owner, your passion and ideas can truly make a difference.

The Profile: The Senior Social Media Manager is an experienced content creator, a strategic ideator, and an empathetic people leader who balances creative instinct with data‑driven decision‑making. They bring deep expertise of major social platforms and thrive in fast‑paced, highly collaborative environments. This role requires a strategic thinker who translates business goals into high‑impact social initiatives, while remaining hands‑on in content development alongside Creative and Video teams.

Experienced in leading campaigns, managing integrated content calendars, and building influencer and partner relationships, this leader fosters a culture of trust, creativity, and accountability. They are comfortable managing budgets, KPIs, and evolving platform trends to drive meaningful results.

The Benefits: Yes, we have the regular "stuff" - medical, dental, vision, company paid short‑and‑long‑term disability, life insurance, paid parental leave, paid time off to rest, paid holidays to have fun, a 401(k) with a company match. But here's what makes us different: 40 paid volunteer hours a year, profit sharing*, participation in the Employee Stock Ownership Plan (ESOP)
* and knowing that those working with you are dedicated and engaged co‑employee owners that believe in you and your extraordinary abilities to move us all forward.

Location: Hybrid;
On‑site requirement up to 10 times per month.

The Pay: $93,000 to $119,000 annual salary; commensurate with experience.

Job Summary: The Senior Social Media Manager leads the development and execution of a data‑driven organic social media strategy that aligns with organizational priorities. This role oversees daily social media operations across all major social platforms, ensuring the company maintains consistent brand standards and high‑quality content. They are responsible for planning and executing several tentpole campaigns per year, as well as managing an integrated content calendar that supports company initiatives and seasonal needs.

The manager builds and maintains influencer and partner relationships to expand brand reach and visibility. They provide leadership, coaching, and development for the social media team, fostering a high‑performing and collaborative environment. Additionally, the role monitors performance against defined KPIs, optimizes strategy to drive engagement and audience growth, manages the social media budget, and identifies emerging trends and opportunities to keep the brand competitive and innovative.

• Develop and implement a comprehensive, data‑driven organic social media strategy that…