Community Relations Representative

Community Relations Representative

We’re seeking a Community Relations Representative to join our growing team. The role focuses on building strong relationships with dentists, community organizations, and local influencers to drive referrals to our orthodontic offices.

• Build and maintain lasting relationships with local dentists, dental offices, healthcare professionals, schools, churches, government agencies, and community businesses to foster a robust referral network.
• Collaborate with clinic teams to drive referrals and new patient exams, directly impacting net production revenue.
• Partner with the Regional Manager of Sales and Marketing to create and implement marketing strategies, including social media campaigns, focused on driving patient referrals from local dental offices, schools, and community organizations.
• Develop, manage, and track local marketing budgets for each team/location and hold teams accountable for their monthly spend.
• Host joint events and co‑marketing initiatives with local organizations to increase visibility and referrals.
• Participate in community events, health fairs, school programs, and local initiatives to boost brand awareness and build connections with potential referring partners and community members.
• Support clinics with grand openings, special events, and other promotional activities to strengthen ties with the community and attract new patients.
• Manage local marketing campaigns with a focus on referral growth, track effectiveness, and make data‑driven adjustments to ensure success.
• Monitor competitive trends in the local market, particularly in dentistry and community outreach, to keep the referral network thriving.
• Input and maintain accurate records of referral activity, community engagement, and event participation in the CRM system.
• Regularly track and report on individual performance metrics, including referrals and new patient exams, to ensure alignment with goals.
• Assist clinics with marketing materials and promotional needs, ensuring they have the necessary branded items and advertising for local markets.
• Distribute branded merchandise and manage inventory for maximum impact during community and professional events.

• Solid written and oral communication skills.
• Strong problem‑solving abilities.
• Excellent organizational skills with the ability to balance multiple priorities.

• High School Diploma or equivalent required.
• External:
  At least one year of experience in business‑to‑business sales, direct‑to‑consumer sales, field marketing, or a related field emphasizing relationship‑building and referral generation.
• Internal:
  Minimum six months with Smile Doctors or an affiliated practice.
• Intermediate knowledge of Microsoft Office products and applications.
• Intermediate knowledge of sales or business management software.

• Competitive salary plus monthly bonus opportunity.
• Medical, dental, vision, and life insurance.
• Short- and long-term disability coverage.
• 401(k) plan.
• Three weeks paid time off in the first year plus paid holidays.
• Discounts on braces and clear aligners for employees and family members.

Smile Doctors is the nation’s leading orthodontic support organization, partnering with top local dentists to grow practices and provide patients with an unmatched experience. With over 560 convenient locations in 36 states, Smile Doctors offers best‑in‑class support services that allow orthodontists to focus on patient care while we handle growth and operations.