Advertising Manager

Job Title and Location

The University of Southern Mississippi is currently accepting applications for the position of Advertising Manager.

Location:

Hattiesburg
118 College Drive
Hattiesburg, Mississippi,
United States

University Communications

Staff

Full Time

No

$50,000.00 - $55,000.00

E10

Open Until Filled

Applicants must submit the following:

• Resume
• Cover letter clearly connecting your experience to the responsibilities of this position.
• A brief example (1–2 pages) describing one paid digital campaign you personally managed, including the campaign objective, platforms used, your role in execution and optimization, and measurable results.
• Applicants must be currently authorized to work in the United States on a full-time basis without the need for visa sponsorship. The University will not sponsor applicants for work visas (e.g., H-1B).

The Advertising Manager executes the University’s paid media efforts by translating overarching marketing strategies into effective advertising plans across digital and traditional channels. This role manages the full lifecycle of paid campaigns, from technical setup and budget deployment to ongoing optimization and performance analysis, ensuring institutional objectives are achieved with precision, efficiency, and measurable impact.

• Develops advertising plans by translating overarching marketing strategies into detailed paid media tactics aligned with institutional goals and established budget parameters.
• Builds, launches, and manages paid media campaigns across search, social, video, and other digital and traditional channels, ensuring technical accuracy, platform compliance, and timely deployment.
• Monitors and optimizes campaign performance daily, making real-time adjustments within established budget guardrails to maximize efficiency, reach, and return on investment.
• Analyzes and interprets advertising data, evaluating campaign effectiveness, identifying performance trends, and preparing reports on spending, engagement, and outcomes to inform future strategy.
• Coordinates advertising initiatives across teams, managing timelines and collaborating with design, web, video, and social media teams to ensure creative assets are optimized and aligned with platform specifications and campaign objectives.
• Maintains current knowledge of paid media trends, platform updates, and emerging technologies
• Performs other duties as assigned.

Bachelor’s degree from an accredited college or university in business, advertising, marketing, communications, public relations, or related field; and two (2) years of experience in digital advertising, including hands-on experience with planning, executing, and optimizing paid search campaigns along with professional experience managing a budget.

• Excellent written and verbal communication skills
• In-depth knowledge of marketing and advertising
• Ability to understand and translate technical specifications for ad creative
• Ability to be highly accurate with budget tracking
• Working knowledge of a wide-range of communication channels, including traditional and digital media
• Excellent organizational skills
• Ability to work individually with minimal supervision and as part of a team in a collaborative work environment
• Ability to complete occasional day travel to other locations as needed to fulfill job responsibilities
• Ability to synthesize information and express complex information concisely
• Ability to aptly apply concepts such as fractions, percentages, ratios, and proportions to practical situations
• Ability to define problems, collect data, establish facts and draw valid conclusions

Experience managing campaigns across a variety of platforms such as Google, Meta, Linked In, Spotify, and OTT platforms. Experience with Google Analytics 4.

Since our founding in 1910, The University of Southern Mississippi has remained dedicated to preparing students for success. We deliver programs to more…