Organic Growth Specialist

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Full-time Regular Hauppauge, NY, Hauppauge, NY, US

29 days ago Requisition

Organic Growth Specialist

Help Shape the Future of Search.

At Briggs & Riley
, we don't just build exceptional luggage—we create lifelong travel companions backed by the industry's only lifetime guarantee. As one of the world's most awarded premium travel brands, we're looking for an Organic Growth Specialist who is passionate about helping customers discover our brand wherever they search.

This is an exciting opportunity to join our Digital Commerce team and help drive organic growth across our global ecommerce business. Reporting into the Digital Commerce Growth Manager, you’ll combine SEO, AI-powered search optimization, content strategy, analytics, and user experience best practices to increase visibility, traffic, and conversions across our digital storefronts in the US, UK, and Canada.

If you're naturally curious, love solving problems with data, and get excited about where search is heading—from Google to ChatGPT and beyond,we'd love to meet you.

What You’ll Do

As our Organic Growth Specialist, you’ll help improve how customers discover and engage with Briggs & Riley online by:

• Executing SEO and AI search optimization initiatives that increase organic visibility and qualified traffic
• Identifying content opportunities across our website and external platforms such as Reddit, Trustpilot, You Tube, forums, and review sites
• Creating SEO-informed content briefs and partnering with our Copywriter to develop engaging product, editorial, and landing page content
• Collaborating with external SEO agencies and internal Marketing, PR, Development, and Digital Commerce teams to implement optimization strategies
• Performing technical SEO audits and recommending improvements to crawlability, indexing, structured data, metadata, and Core Web Vitals
• Monitoring keyword rankings, search visibility, website performance, and LLM referral traffic using GA4, Search Console, SEMrush, and other analytics tools
• Supporting backlink initiatives through partnerships with PR and affiliate marketing teams
• Working with developers and Digital Operations to improve website performance, customer experience, and conversion opportunities
• Optimizing product content and discovery across emerging AI-powered search and commerce platforms

What We’re Looking For

We're looking for someone who enjoys combining creativity with analytics and thrives in a collaborative, fast-moving ecommerce environment.

You’ll be successful if you have:

• 3–5 years of experience in SEO, content strategy, ecommerce marketing, or digital marketing within a DTC business
• Strong understanding of on-page SEO, technical SEO fundamentals, and content optimization
• Experience using Google Analytics (GA4), Google Search Console, SEMrush, Atarget="_blank" hrefs, or similar SEO and analytics platforms
• Experience working with Shopify or another leading ecommerce platform
• Working knowledge of AI-powered search concepts, including structured data, featured snippets, and emerging search experiences across platforms like ChatGPT, Gemini, Copilot, and Perplexity
• Excellent project management, communication, and cross-functional collaboration skills
• A naturally curious, analytical mindset with a passion for continuous learning

Bonus Points If You Have

• Ecommerce or retail industry experience
• Experience with conversion rate optimization (CRO)
• Basic HTML/CSS or technical SEO knowledge
• Experience optimizing content for AI-driven search experiences

Why Briggs & Riley?

At Briggs & Riley, you’ll work alongside an exceptionally talented team that is…