Marketing Manager – Lifecycle & Digital Communications

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Full Time Management Hauppauge, NY, US

5 days ago Requisition

Salary Range: $80,000.00 To $85,000.00 Annually

JOB DESCRIPTION

MARKETING MANAGER - LIFECYCLE & DIGITAL COMMUNICATIONS

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Island Federal Credit Union is seeking a Marketing Manager – Lifecycle Marketing & Digital Communications
to design and execute personalized onboarding and lifecycle communications that deepen Member relationships and accelerate product adoption. Reporting directly to the Vice President of Marketing, this role will build and optimize multi-channel programs (email, direct mail, and in-branch collateral) tailored to Member demographics, initial product selection, and propensity for cross-sell.

The ideal candidate combines strong CRM/lifecycle marketing expertise with comfort in analytics and performance attribution (UTMs, GA4), an understanding of APIs and marketing system integrations, and basic web development skills (Word Press) to create landing pages that maximize engagement and conversion.

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Member Onboarding Programs

• Own the development and optimization of customized onboarding journeys for new Members across email, direct mail, and in-branch collateral
  .
• Build segmentation and messaging variations based on:
  • Demographics
  • Product opened at account origination
  • Engagement behavior and channel preferences
  • Propensity for cross-sell and relationship deepening
• Coordinate creative and production workflows (internal and/or vendor partners) to ensure campaigns are delivered accurately, on time, and in alignment with brand and compliance expectations.
• Establish a testing roadmap (A/B testing) to improve engagement and conversion performance over time.

Lifecycle & Triggered Communications (CRM-Driven)

• Build and maintain lifecycle programs in the CRM, including targeted campaigns such as:
  • Certificate of Deposit renewal communications
  • Refinance opportunity campaigns for Members with credit cards or auto loans elsewhere
  • Cross-sell, retention, reactivation, and product deepening programs
• Implement trigger-based communications (event-, time-, and behavior-driven) that are timely, relevant, and measurable.

Landing Pages & Conversion Enablement

• Build and optimize Word Press landing pages and campaign experiences designed to increase engagement and conversions.
• Apply conversion best practices (clear value propositions, friction reduction, forms optimization) and ensure consistent campaign-to-landing-page alignment.

Analytics, ROI, and Executive Reporting

• Own campaign tracking and performance measurement, including:
  • UTM conventions and governance
  • GA4 measurement plans and reporting
  • Funnel performance analysis and conversion insights
• Provide regular performance readouts to the Vice President of Marketing
  , highlighting results, insights, opportunities, and recommended optimizations.

Data, Integrations, and Mar Tech Enablement

• Utilize and/or coordinate use of APIs and integrations between CRM, web platforms, and analytics tools to support personalization and performance measurement.
• Partner cross-functionally (and with vendors as needed) to improve data quality, segmentation accuracy, and campaign effectiveness.

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Requirements:

• Bachelor’s degree in marketing, Communications, English or Design plus 2 years of equivalent job-related experience
• 3+ years of experience in CRM, lifecycle, retention, or digital marketing
  , ideally in Credit Union/banking or another regulated industry.
• Demonstrated experience building segmented, personalized, multi-step onboarding and lifecycle…