Marketing Manager – Engagement, Faculty Marketing Programs

• Develop and deliver customer engagement strategies that drive product adoption, customer success, and retention across specialized learning solutions
• Serve as the engagement marketing lead for customer outreach within Specialized Learning Solutions
• Lead customer messaging supporting the transition of Visible Body and Spark customers into Mind Tap
• Coordinate onboarding, education, and usage communications throughout the product lifecycle
• Coordinate communication plans for product launches, migrations, and other customer-impacting initiatives
• Own the Gale monthly customer newsletter, including editorial planning, content development, and performance optimization
• Develop and execute Gale social media strategy for supported products
• Integrate customer messaging across the global website, Help documentation, and other digital customer resources
• Maintain a regular cadence of customer communications highlighting product updates, best practices, success stories, and new capabilities
• Translate new features, product enhancements, and critical initiatives into customer-focused messaging
• Align customer messaging across products, channels, and touchpoints while reinforcing a consistent brand voice
• Measure and optimize engagement performance using customer and campaign metrics

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5+ years experience in customer marketing, lifecycle marketing, product marketing, or engagement marketing
• Demonstrated experience developing customer communications across email, web, social media, and digital channels
• Strong project management and organizational skills with the ability to run multiple concurrent initiatives
• Excellent written and verbal communication skills with the ability to translate complex product information into customer-friendly messaging
• Experience collaborating with cross-functional teams
• Experience with marketing automation, CRM platforms, and customer engagement analytics is preferred
• A positive outlook

Demonstrates expertise in developing and executing customer engagement strategies, with a strong focus on product marketing and lifecycle management. Proficient in creating customer communications across various digital channels while optimizing performance through analytics.

• Customer Engagement Strategies
• Lifecycle Marketing
• Project Management
• Marketing Automation
• Cross-Functional Collaboration

• Customer Communications
• Product Marketing
• Digital Marketing
• Content Development
• Performance Optimization

• Excellent Written Communication
• Excellent Verbal Communication
• Organizational Skills
• Positive Outlook

• Customer Success
• Product Adoption
• Customer Retention
• Email Marketing
• Social Media Strategy

• CRM Platforms
• Marketing Automation Tools
• Customer Engagement Analytics