Product Marketing Associate

Job Summary

The Product Marketing Associate is responsible for translating

DataHouse’sproducts and solutions into clear, compelling value for the market. This role works closely with Product, Sales, and Business Development teams to support go-to-market execution, sales enablement, and product positioning across key industries such as Healthcare, Government, and Enterprise.

This role is hands-on and execution-driven: owning product messaging, materials, supporting product launches, and gathering market insights to continuously improve how Data House tells its product story. The Product Marketing Associate plays a critical role in helping sales teams sell with confidence and helping customers quickly understand why Data House, and why now.

Think of this role as the translator between product reality and market reality, making complex things sound simple, credible, and valuable (without turning them into buzzwords).

• Own product positioning and messaging forDataHouseproducts and solutions (VizERP,VizHIS,Viz Platform, Data & AI platforms).
• Translate complex technical capabilities into clear, compelling business value propositions.
• Define ICPs, buyer personas, use cases, and vertical-specific messaging (Healthcare, Government, Education, Enterprise).

• Lead GTM planning for new products, modules, and major releases.
• Collaborate with Product, Sales, and BD teams to align launch timelines, narratives, and enablement.
• Support market entry strategies for new regions (US, Philippines, APAC).
• Develop sales materials: pitch decks, product one-pagers, solution briefs, demo scripts, case studies, FAQs.
• Enable Sales & BD teams with clear product knowledge and competitive talking points.
• Work closely with Sales to refine messaging based on real customer feedback (what sells, whatdoesn’t).
• Conduct market research, competitor analysis, and pricing/packaging insights.
• Gather customer insights from sales calls, demos, RFPs, and implementations.
• Turn insights into actionable recommendations for product roadmap and messaging.

• Create high-impact product content forwebsite, proposals, events, and campaigns.
• Support thought leadership initiatives (webinars, whitepapers, industry events).
• Ensure all product content aligns with
  
  DataHousebrand voice: credible, human, andvalue-driven.

• Act as the bridge between Product, Engineering, Sales, Marketing, and Leadership.
• Partner with Product Managers to ensure market needs are reflected in roadmap priorities.
• Support partnerships (technology partners, system integrators, industry partners) with joint value messaging.

Education: Bachelor’s degree in Marketingor Business Administration  or Information Systems, or related fields.

Experience &

Skills:

• Strong proficiency in business English to effectively communicate and collaborate with internal teams, stakeholders, and customers.
• 3–5 years of experience in Product Marketing, B2B Marketing, or Solution Marketing.
• Strong experience in enterprise software, SaaS, ERP, Healthcare IT, Gov Tech, or Data platforms.
• Proven ability to translate technical concepts into business outcomes.
• Experience working closely with Product and Sales teams in a matrix organization.
• Tasks ownership
• Analytical Thinking
• Creativity
• Proactivity

With a human-centric spirit, we offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, bonuses, as well as benefit programs which include health and wellbeing, learning and development, and benefits at work.

1. Salary & bonuses

• Competitive take-home cash, together with monthly allowances.
• Annual performance appraisal and salary review.
• 13 th salary and accountability bonus twice a year based on company/individual performance and profitability.
• Working tools: laptop and a widescreen provided.
• Occasionally travel onsite to meet with clients and partners in key APAC markets.

2. Life-long learning & development:

• Opportunities to work alongside a global team with international/US clients from multi-cities (Da Nang/Binh Duong/Ho Chi Minh).
• On-site program to explore the…