Social Media & Digital Marketing Specialist

Social Media & Digital Marketing Specialist

Location:

Hawaii

Full-time

Department: Development
Supervisor: Director of Marketing & Communications
FLSA Status: Exempt, Full Time
Annual Salary: $45,000

• Manage day-to-day social media community interactions, moderate chatter, and address negative sentiment when possible.
• Coordinate responses to conversations with organization members, especially during crises.
• Increase the size and engagement of the social media community.
• Generate proactive user engagement by working with influencers and journalists; nurture community to amplify fundraising efforts.
• Establish and manage new social profiles; assist corps/programs in managing theirs.
• Maintain and monitor the organization’s social media presence across platforms.
• Manage the social media communications calendar and syndication schedules with content from contributors.
• Curate and create content, including copywriting, sourcing, and aggregation; collaborate with other departments as needed.
• Develop content production schedules using tools such as Hootsuite; create processes to maximize output.
• Conduct audits of existing social media presences.
• Integrate social media efforts with web, digital media, media relations, marketing, and fundraising initiatives.
• Stay up to date with the latest social media best practices and technologies.
• Brand existing and new profiles on all main networks; claim and manage auto-generated profiles on location-based networks.
• Build the brand in collaboration with territorial and divisional headquarters.
• Attend relevant community events, corps events, and visit corps sites for photo and interview opportunities.
• Produce and manage reporting and analytics of all social media activity; generate weekly, monthly, and quarterly reports.
• Identify trends and relay learnings to guide content, marketing, and fundraising strategy.
• Measure the success of social media campaigns and deliver updates to directors regarding traffic and conversion of visitors.
• Support the Donor Data Management Director during the holiday season by assisting with data and donation processing.

• Bachelor’s degree in marketing, communications, or a related field.
• Proven work experience in social media.
• Ability to work with and develop a marketing plan.
• Skill in creating the appropriate voice for each platform.
• Proven ability to build social media communities.
• Understanding of graphic design principles and photography.
• Hands‑on experience in content management.
• Excellent copywriting and communication skills.
• Solid knowledge of SEO, keyword research, and Google Analytics.
• Analytical and multitasking skills.
• Knowledge of database maintenance preferred.
• Commitment to maintain integrity and confidentiality.
• Team player who takes initiative and is flexible in assisting others.
• Reliable, dependable, and adaptable.
• Ability to work with diverse populations and personalities.
• Commitment to abide by Salvation Army policies and procedures.
• Independent thinking and problem‑solving ability.
• Ability to work in a fast‑paced environment.
• Project management skills to complete multiple tasks on time.
• Research skills.
• Working knowledge of diverse software applications and ability to learn new programs and databases.
• Professional demeanor with all internal and external clients.

The Salvation Army Southern California