Social and Digital Media Specialist

Are you looking for a Challenge? Looking for an innovative organization and the opportunity to learn and grow professionally? We can help! We are seeking a Social and Digital Media Specialist to provide Social and Digital Media Support to Commander, Naval Surface Group, Middle Pacific (COMNAVSURFGRU MIDPAC) at Joint Base Pearl Harbor Hickam. Additional tasks may be conducted either on ships or at shore activities as requested and directed.

This position is contingent upon award of contract.

I've never heard of Terrestris. What do you do?

At Terrestris, we leverage technology to create better mission outcomes through better human performance. We form strong client and team relationships through transparency and strive to create an environment where our team can let their excellence shine through. By finding, developing, and incorporating new ideas, we provide memorable services. Rooted in the USMC values of honor, courage, and commitment, Terrestris seeks to deliver extraordinary value to the American people by helping the Government become more efficient and effective.

So, what will the Social and Digital Media Specialist at Terrestris do?

As the Social and Digital Media Specialist you will execute a comprehensive digital media strategy, focusing on content creation, platform management, engagement tactics, analytics, and compliance monitoring. This approach aims to elevate the command's online presence by curating engaging multimedia content adhering to Navy messaging guidelines. The specialist will manage social media platforms, ensuring consistent, interactive, and responsive communication reflective of CNSG MIDPAC's values.

Tailored engagement tactics such as contests and live sessions will foster community participation and audience retention. Regular analysis of metrics will inform data-driven decisions, optimizing strategies for greater impact while ensuring compliance with Navy directives throughout all digital communications.

What does a typical day look like for a Social and Digital Media Specialist?

You will:

• Collaborate with Fleet Forces Command to craft and execute a comprehensive digital media strategy that aligns with COMNAVSURFGRU MIDPAC's objectives.
• Emphasize strategic planning, content creation, platform management, audience engagement tactics, analytics utilization, and compliance monitoring within Navy guidelines.
• Implement a structured approach to ensure the strategy's adaptability to changing communication trends and organizational goals.
• Generate engaging multimedia content (videos, graphics, articles, infographics) tailored to resonate with diverse audiences while upholding Navy messaging guidelines.
• Regularly update and manage social media platforms with high-quality content that reflects CNSG MIDPAC's values and objectives.
• Ensure accuracy, relevance, and timeliness of content delivery across various digital platforms.
• Actively oversee and maintain CNSG MIDPAC's social media profiles, fostering continuous interaction, and responsiveness with the audience.
• Employ tailored engagement tactics such as contests, polls, live sessions, and community-driven initiatives to enhance audience participation and retention.
• Implement strategies to increase platform visibility, reach, and user engagement metrics.
• Conduct regular analysis of social media metrics, audience behavior, and campaign performance to derive actionable insights.
• Generate comprehensive reports and data-driven assessments to optimize strategies for greater impact and alignment with communication objectives.
• Utilize analytics to refine content, engagement strategies, and platform management for enhanced effectiveness.
• Ensure strict adherence to Navy directives, security protocols, and confidentiality standards in all digital communication efforts.
• Safeguard the integrity and credibility of CNSG MIDPAC's online presence by maintaining compliance with established guidelines and policies.
• Foster collaborative relationships across departments to maintain consistent branding and messaging throughout all digital platforms.
• Stay informed about emerging technologies, industry trends, and best practices in digital communication to continually optimize strategies.

What qualifications do you look for?

You might be the professional we're looking for if you have:

• Authorization to permanently work in the United States without sponsorship.
• Ability to successful complete a background investigation.
• A Bachelor's degree in Communications, Public Relations, Journalism, Marketing, Digital Media, Graphic Design, or a related field; equivalent combination of education and experience may be considered.
• A minimum of 3–5 years of professional experience managing social media, digital communications, or public affairs for a government, military, or large organization.
• Experience developing and executing social media strategies across platforms such as Facebook, Instagram, X (Twitter), Linked In, and You Tube.
• Demonstrated ability to create compelling written, photographic,…