Social Media Marketing Manager

Company Description

Located on the coveted south shore of Maui in Wailea, Fairmont Kea Lani is Hawaiʻi’s only all-suite and villa luxury oceanfront resort. This newly transformed, distinctive property is located on the sunny shores of Polo Beach amongst 22 acres of tropical landscape, offering authentic Hawaiian cultural experiences and genuine personal service that embody the spirit of Aloha.

From full-moon staff hikes and beach clean-ups to appreciation luncheons and birthday holidays, our team provides endless opportunities to learn and grow in both your personal and professional development. Live and work in a place you love!

Fairmont Kea Lani, Maui’s distinguished all-suite and villa luxury resort, is seeking a creative and forward-thinking Digital Marketing Manager to elevate the resort’s online presence through strategic digital marketing, compelling storytelling, innovative social media campaigns, and impactful audience engagement. Situated along the shores of Wailea’s Polo Beach, Fairmont Kea Lani is celebrated for its luxury hospitality, authentic aloha spirit, and meaningful cultural experiences.

As a key member of the marketing team, you will develop and execute integrated digital marketing strategies across web, social, email, paid media, and content platforms to strengthen brand positioning, drive engagement, and support revenue growth across the resort.

Salary Range: $70,000 - $82,000

• Social Media Management
• Own the social, content, and influencer strategy for Fairmont Kea Lani brand, ensuring alignment with brand positioning, revenue goals, and key business priorities
• Lead and manage external social media agency in management of Fairmont Kea Lani social accounts, holding partners accountable to performance KPIs, brand standards and elevated storytelling that reinforces brand pillars
• Direct and approve content strategy, editorial calendars, and publishing cadence
• Oversee and lead end-to-end content production, including concept development, shoot planning, and execution
• Provide strategic creative direction and real-time feedback to agency partners
• Identify opportunities to optimize performance and evolve strategy
• Manage F&B social accounts directly, including content strategy, creative concepting, scheduling, and community engagement
• Manage Fairmont Kea Lani Linked In accounts directly, including content strategy, creative concepting, and scheduling

• Influencers & Creator Partnerships
• Own and lead influencer and creator strategy, ensuring alignment with brand positioning, target audiences, and business objectives
• Evaluate and vet all incoming influencer/creator requests; manage all influencer/creator correspondence and negotiations
• Design strategic, individualized itineraries for hosted influencers/creators to engineer high-impact, on-brand coverage and measurable outcomes
• Proactively identify and cultivate strategic relationships and long-term partnerships that align with brand positioning and business goals
• Track and assess performance of partnerships; manage Traackr reporting platform
• Digital Campaigns
• Facilitate content development and execution of paid social media and supplemental digital campaigns, including Performics Google ads, Meta/Tiktok ads, Sojern Digital Display, and more
• Optimization of brand paid search campaigns
• Facilitate digital optimization and monitoring through reporting and A/B testing
• Perform routine updates to all digital touch points including websites and partner platforms

• Digital Asset Creative
• Development of digital graphics specific to social media, property TVs, and email marketing campaigns, plus physical collateral design as needed
• Copywriting for tactics including social media captioning, email marketing, misc. marketing copy requests
• Email Marketing
• Strategy development, creation, and execution of monthly and quarterly newsletters
• Development of monthly Pre-Arrival newsletter theme, content, and design elements
• Support the development of targeted email marketing campaigns to push specific booking offers, support leisure team initiatives, and address time-sensitive ad hoc needs.
• Facilitate coordination between Concierge, Front Desk, Villa…