Social Media Manager, Marketing, Mid-Level

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Job Summary:

Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence. They are seeking an expert social media manager to develop and execute data-driven social media strategies, cultivate a loyal fanbase, and drive brand engagement. The role involves leading content creation, collaborating with various teams, and leveraging analytics to optimize social media performance.

Responsibilities:

• Lead the development and execution of platform-specific content across brand initiatives (Instagram, Tik Tok, X/Twitter, Linked In)

• Oversee social media content calendars, copy & content optimization

• Work with social creative team, influencer marketing team, video producers, editors, and graphic designers on UGC and new content narratives

• Implement platform-specific best practices to increase content discoverability

• Develop integrated social media strategies that create cohesive brand storytelling across platforms

• Identify opportunities for social media trend integration and platform-specific innovations

• Guide social creative team in developing platform-specific content that maintains brand consistency

• Collaborate with video producers, editors, and graphic designers to create optimized content

• Contribute to creative briefs for creators, influencers, and strategic partners

• Lead content testing and optimization across platforms

• Drive data-informed decision making across social platforms

• Lead performance tracking, reporting, and analysis across all social channels

• Identify trends and opportunities for growth across platforms

• Develop and track KPIs for all social media initiatives

Qualifications:

Required:

• 4+ years of professional non-internship marketing experience

• Proven success in multi-platform social content strategy and community growth

• Excellent communication skills for internal and consumer-facing content

• Deep understanding of social media platforms, algorithms, trends and best practices

• Strong analytical skills with experience in cross-platform content optimization

• Experience with social media management tools and analytics platforms

• Proven content creation and storytelling experience

Preferred:

• Experience working with a major brand or entertainment company in project/production management

• Experience using data visualization tools

• Excellence in team leadership and stakeholder management

Company:

Amazon is a tech firm with a focus on e-commerce, cloud computing, digital streaming, and artificial intelligence. Founded in 1994, the company is headquartered in Seattle, Washington, USA, with a team of 10001+ employees. The company is currently Public Company. Amazon has a track record of offering H1B sponsor ships.

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Full-time

• Job function Marketing
• Industries Software Development

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