Social Media Manager, Blink

The Social Media Manager role oversees execution across Blink's owned organic social media channels, leveraging AI-powered tools and data-driven insights to optimize content creation, publishing, and performance. This role combines strategic thinking with hands‑on execution, using emerging technologies to scale community engagement, automate workflows, and deliver measurable business impact.

• Lead day to day operations of organic social media channels
• Identify and optimize platform‑specific content strategies for maximum reach and engagement
• Lead competitive analysis and trend monitoring across social landscape
• Define and track KPIs for measuring social media effectiveness

• Manage content calendar development, scheduling, and publishing across all platforms
• Lead development of platform‑specific organic content (text, image, video, stories)
• Support content development and strategy for social commerce channels, including Tik Tok Lives and Tik Tok Shop, in partnership with sales teams
• Ensure consistent brand voice and messaging across all content
• Support external vendor content creation and planning
• Drive creative innovation and best practices across platforms

• Develop and execute comprehensive community management strategy across Instagram, Tik Tok, You Tube, and Facebook
• Lead day‑to‑day community engagement leveraging AI‑powered response suggestions and sentiment monitoring
• Identify and create engagement opportunities through proactive community outreach
• Build and maintain relationships with key community members and brand advocates
• Monitor and optimize community health metrics and engagement rates

• Develop and maintain reporting frameworks, enhancing and iterating with AI
• Monitor and analyze organic social media performance metrics
• Provide actionable insights and optimization recommendations
• Use AI‑powered social listening tools to track brand sentiment and conversations
• Present strategic findings and recommendations to leadership

• Partner with marketing teams (paid media, PR, brand, product) to support integrated campaigns and sales
• Collaborate with sales and customer service for social support initiatives
• Guide content strategy across teams and channels
• Mentor team members on social best practices and execution
• Drive alignment across stakeholders and work streams

• 4+ years of marketing experience
• Experience using data and metrics to drive actionable insights at scale
• Experience coordinating cross‑functional inputs, meeting deadlines, and effectively managing competing priorities
• Proven track record of growing social channels and driving measurable business outcomes
• Experience with or strong interest in leveraging AI tools for content creation, analytics, and workflow automation
• Experience with social media management platforms, analytics tools, and AI‑powered marketing technologies
• Strong understanding of platform algorithms, trend spotting, content optimization, and community building
• Track record of process innovation and efficiency improvements through technology adoption
• Familiarity with generative AI platforms for marketing applications
• Background in A/B testing and performance experimentation

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position.

These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress…