Associate, Brand Marketing, Hawthorne, NY - Hybrid

Title:

Associate, Brand Marketing, Hawthorne, NY - Hybrid

Date:
Feb 26, 2026

Company:
Sun Pharmaceutical Industries, Inc (USA)

The Associate, Brand Marketing is responsible for Proactiv brand marketing in the US and Canada, with strategic extensions for international markets. The candidate oversees the creation, development, execution, and analysis of all brand initiatives while collaborating with consumer insights, analytics, sales, and product development teams to identify new growth opportunities. This role involves cross‑functional management and direct oversight of agency partners to ensure all KPIs are met.

Additionally, the Associate assists in testing and developing new brands and emerging markets.

• Assist in the annual brand planning process for Proactiv. Set annual calendar, coordinate cross functional activities and planning processes, manage timelines and ensure timely completion of all deliverables. Manage the effective execution of marketing plans and campaigns.
• Build marketing plans and campaigns focused on North America working closely with Sr Manager Brand Marketing & cross‑functional teams.
• Ensure a consistent brand positioning, style and message across all marketing touchpoints with DTC, CRM, Sales, Creative and other teams. Ensure messaging is within legal and regulatory requirements and partner with those team to gain alignment.
• Oversee the long‑term maintenance of the brand's 'testimonial pool,' serving as the primary point of contact to ensure participant retention, ongoing product compliance, and the quarterly verification of testimonial viability and asset rights for cross‑functional creative use.
• Responsible for gathering, analyzing and providing product, promotion, and creative recommendations for defined product brands.
• Analyze data to develop hypotheses and share recommendations for improvement in assortment and promotional strategy.
• Oversee integration of PR, digital and social media strategies and initiatives that drive brand visibility and loyalty.
• Leverage consumer insights to gain consumer knowledge; monitor and report on market trends related to key industries to support key decisions and drive sales.
• Remain abreast of industry activity, trends, and maintain superb knowledge of the category and competitive landscape. Provide recommendations based on analytics and insights. Monitor state of business including distribution channels, brand share, promotional effectiveness and category trends as well as relevant competitive developments to further drive strategy of the brand.
• Write creative briefs while providing direction for all necessary marketing/creative materials produced internally or externally. Ensure consistent creative development, positioning and execution of integrated campaigns.
• Assist brand marketing, retail, and product innovation teams in testing and developing new products and/or emerging markets.
• Lead cross‑functional alignment on marketing assets for domestic use and international partners.
• Other duties as assigned.

• Bachelor’s degree in Marketing or related field, required.
• 3+ years’ experience CPG marketing, Health & Beauty industry a plus.
• Excellent verbal and written communication skills with proven problem analysis and problem‑solving skills.
• Demonstrated expertise in brand strategy and brand development.
• Experience with omnichannel marketing (experience with DTC brands a plus).
• Formal presentation skills and organizational skills.
• Persuasiveness: pro‑activity and foresight to point out opportunities and risks to the business.
• Proficient with Excel, Word and PowerPoint Microsoft applications.
• Experience in syndicated data analysis (e.g. Nielsen, IRI/Circana).
• Ability to prioritize and manage multiple tasks simultaneously.
• Drive for results and leadership skills with the ability to deliver positive results in a team working environment with a diverse group of internal and external customers.
• Good self‑initiative and the ability to manage workload with minimal supervision.

The presently‑anticipated base compensation pay range for this position is $88,500 to $108,000. Actual base…