Outside Sales Representative

About the Role

The Supply Place at Garrett Ace Hardware is hiring an Outside Sales Representative to grow our commercial business across Sonoma County. You’ll be the face of our company to local landscapers, tree care companies, arborists, contractors, vineyards, municipalities, and property managers — selling outdoor power equipment, arborist supplies, and hardware essentials that keep their operations running.

We’re a family‑run business rooted in the local community, and our commercial customers count on us for the right product, the right advice, and service that keeps them in the field. This is a hunter‑and‑farmer role: you’ll open new accounts, deepen relationships with existing customers, and close orders in the field. If you know the trades, understand seasonality, and like being out of the office more than in it, this role will suit you.

• Build and manage a book of business across landscape contractors, tree care companies, arborists, vineyard operations, municipalities, and other commercial accounts in our service area.
• Prospect new customers through cold calls, jobsite visits, referrals, and industry events.
• Conduct on‑site visits to understand customer needs, demo equipment, and recommend the right products for the job.
• Quote, close, and follow up on orders — owning the deal from first conversation to delivery.
• Handle objections without holding inventory: use product literature, manufacturer resources, supplier samples, and showroom visits to get customers comfortable enough to commit.
• Coordinate with the parts, service, and repair teams to ensure customers have what they need and any service issues are resolved quickly.
• Stay current on product lines, new releases, manufacturer programs, and competitor activity.
• Hit weekly and monthly activity and revenue targets.
• Maintain accurate records of accounts, contacts, and pipeline.

We carry a curated lineup of trusted brands across power equipment, arborist gear, and hardware essentials, including:

• Outdoor Power Equipment:
  Stihl, EGO, Husqvarna, Echo, Toro, Honda
• Arborist Supplies:
  Notch, Petzl, Sherrill
• Hardware & Tools:
  Ace Hardware lines plus DeWalt, Milwaukee, Craftsman

• 2+ years of outside sales experience.
• Self‑managed and disciplined: you plan your week, work your territory, and report your numbers without being chased.
• Comfortable closing without leaning on inventory on the floor — you know how to sell on specs, demos, photos, and trust.
• Strong communication skills, both with customers and internally with our parts and service teams.
• Clean driving record and valid CA driver’s license.
• Comfortable with a CRM or willing to learn one.

• Working knowledge of chainsaws, mowers, blowers, trimmers, arborist gear, or similar equipment.
• Prior sales experience in outdoor power equipment, hardware, building supply, ag, or a related trade‑facing industry.
• An established network in the local trades — landscapers, tree care, arborists, vineyards, contractors, or municipalities.
• Familiarity with any of the brands we carry (Stihl, Husqvarna, Echo, etc.).

• Family‑run and rooted in the local community.
• Established customer base across Windsor, Healdsburg, and surrounding Sonoma County.
• Product certifications and mentorship from experienced team members.
• Cross‑training and advancement opportunities.

• Competitive base salary plus commission (structure based on experience).
• Vehicle allowance or company vehicle (TBD).
• Phone and gas allowance.
• 401(k), medical, dental, vision insurance.
• Paid time off and flexible scheduling.
• Employee discount.