Hospitality and Outreach Lead

About Us

At Amista Vineyards, our name translates to “making friends,” and that philosophy guides everything we do — from our team culture to our guest experience! Nestled in the heart of Sonoma County’s Dry Creek Valley, we are a CCOF-certified organic estate winery dedicated to crafting exceptional Méthode Traditionnelle sparkling wines and Rhône varietals. We believe world‑class wine is best enjoyed in the company of friends, served with warm, down‑to‑earth hospitality.

We are looking for a highly motivated, high‑energy Hospitality and Outreach Lead who embodies this friendly spirit, loves delivering unforgettable guest experiences, and wants to champion our local brand outreach.

The Hospitality and Outreach Lead is a dynamic, multi‑faced role that perfectly balances exceptional estate hosting with strategic, outward‑facing community building. You will spend 60% of your time on the hospitality floor—welcoming guests, driving club growth, mentoring the sales team, and keeping our inventory operations sharp. The remaining 40% (about two days per week) is your time to shine in the community, cultivating local partnerships and driving qualified visitors to our tasting room.

• Hospitality, Sales & Floor Leadership (60%)
  • The Ultimate Host:
    Greet and host visitors with “white‑glove” hospitality delivered in a down‑to‑earth, approachable style. Share the authentic stories and messaging that make Amista unique.
  • Drive Sales & Club Growth:
    Proactively promote and sell our wines and Wine Club memberships. Consistently meet or exceed performance metrics, focusing on increasing Average Order Value (AOV) and club conversion rates.
  • Team Mentorship:
    Support the Hospitality and Events Manager by providing active floor coaching and motivation to ensure our sales team maintains high service standards.
  • Inventory Operations:
    Assist with inventory counts and reconciliation, preparing weekly wine order suggestions to keep the tasting room perfectly stocked.
  • Tasting Room Support:
    Master our POS system (Commerce7), process shipments, and assist with private tastings and special winery events.
• Outreach & Brand Ambassador Management (30% / 1.5 Days)
  • Strategic Partnering:
    Cultivate and nurture relationships with local lodging, transportation companies, restaurants, and concierges to build local buzz and drive pre‑qualified traffic to the estate.
  • The 33‑Touch Program:
    Own and execute our focused 33‑touch outreach program, spending designated time out in the community visiting key partners.
  • Storytelling:
    Seamlessly weave technical winemaking knowledge into approachable, lifestyle‑oriented storytelling that reflects our “making friends” philosophy.
  • Track Results:
    Document your outreach touchpoints, measure resulting foot traffic/sales, and collaborate with the Estate Director and Hospitality Manager on omnichannel marketing collateral.

• Experience:
  
  2+ years of luxury winery tasting room, hospitality, wine sales, or event marketing experience is preferred.
• Personality:
  An energetic, outgoing, and inclusive personality with a natural gift for storytelling and building rapport.
• Sales Passion: A genuine drive for promoting and selling wine and club memberships for a brand and philosophy you truly believe in.
• Skills:
  
  Exceptional time and project management skills; ability to work independently in the field and collaboratively on the floor. Proficient with winery POS systems (Commerce7 preferred) and standard tools like Excel, Outlook, and Canva.
• Availability:
  Absolute availability to work a Thursday through Monday schedule, including weekends and holidays.
• Physical Requirements:
  
  Ability to stand and move for extended periods and comfortably lift up to 50 lbs.

• Base Rate
  : $24.00 – $28.00 per hour (Dependent on Experience)
• Individual Gratuities
  :
  Highly lucrative tasting room tips (potential average of an additional $5.00–$10.00+ per hour, depending on the season)
• Incentives & Bonuses
  • Individual Wine Club sign‑up bonuses
  • $2.00 per bottle bonus on wine sales of 4+ bottles
  • Shared team sales bonuses and occasional extra staff incentives
• Perks
  • Paid Time Off (PTO) and Holiday Pay
  • Generous employee wine discounts
  • Location:
    
    Healdsburg, CA (Beautiful Dry Creek Valley)
• Reports To
  :
  Hospitality and Events Manager, Jackie Cain
• Classification
  :
  Hourly, Full-Time (Non‑exempt)
• Schedule
  :
  Thursday through Monday (Absolute requirement)
• Peak Season
  : 5 days per week (Thursday–Monday)
• Off‑Season
  :
  Potential 4 days per week (Friday–Monday)

Ready to bring your spark to Dry Creek Valley? Please submit your resume and a brief cover letter describing your personal approach to hospitality and why you’re the perfect fit to lead the Amista team in “making friends.”