Sales Manager

Honda Powerstore Sales Manager The Honda Sales Manager (SM) serves as the on-floor sales leader responsible for supporting the sales team in the execution of the vehicle sales process. This role focuses on deal strategy, customer engagement support, sales process consistency, and maximizing profitability on individual transactions.

The role functions as a head of sales partnering with dealership leadership to drive performance through coaching, deal support, and operational discipline.

Essential Duties & Responsibilities Sales Process Coaching Reinforce proper CRM usage and follow-up standards.

Coach Sales Professionals on objection handling and presentation skills.

Promote consistent adherence to the dealership’s sales process.

Model professional customer engagement behaviors.

Sales Floor Leadership Provide on-floor support to Sales Professionals during customer interactions.

Assist in deal structuring strategy to maximize gross profit.

Support negotiation strategy while maintaining customer satisfaction.

Step into customer interactions when escalation or support is needed.

Help close deals by reinforcing value and dealership positioning.

Deal Review & Gross Protection Identify opportunities to improve gross, product penetration, and deal quality.

Support compliance with dealership pricing and margin standards.

Collaborate with F&I to ensure smooth transition and deal integrity.

Operational Support Monitor showroom traffic flow and assist with floor management.

Support daily sales activity tracking.

Communicate operational concerns or opportunities to executive leadership.

Maintain alignment between Sales and other departments for smooth transactions.

Customer Experience Assist in resolving customer concerns during the sales process.

Ensure a professional and customer-focused environment on the sales floor.

Protect dealership reputation through ethical and compliant sales practices.

Qualifications Strong automotive sales experience

Advanced understanding of deal structure and negotiation strategy

Proven ability to coach and support sales professionals

Strong customer-facing communication skills

High level of integrity and professionalism
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