Costa Vida General Manager

Position

Reports To:

District Manager
Positions Supervised: BOH and FOH Team Members, Shift Leads, Assistant General Managers

The Restaurant Operator is responsible for operating the restaurant and providing strategic direction. This position will oversee daily business operations, set strategic goals and objectives, monitor performance, drive business growth, and supervise daily activities. It is a hands‑on role that requires strong organizational skills and the ability to work in a fast‑paced environment. Responsibilities include being available to work at least 50 hours in a work week.

• People and Talent
• Sales and Brand Growth
• Guest Experience
• Vision & Leadership
• Financial Stewardship

• Develop and implement effective recruitment strategies to attract, hire, and retain top talent.
• Conduct regular performance evaluations and provide constructive feedback to support team members’ growth and development.
• Foster a positive, inclusive work environment that promotes teamwork, collaboration, and high morale.
• Implement training programs to ensure staff are knowledgeable, skilled, and compliant with company standards and procedures.
• Identify high‑potential employees and create development plans to prepare them for future leadership roles.
• Address employee concerns and conflicts promptly and professionally, maintaining a supportive and fair workplace.
• Monitor and manage labor costs to ensure alignment with budgetary goals while maintaining adequate staffing levels.
• Promote a culture of continuous improvement, encouraging team members to share ideas and suggestions for enhancing operations.
• Ensure compliance with all employment laws and company policies, including health and safety regulations.

Sales and Brand Growth:

• Drive sales performance by setting and achieving revenue targets and monitoring key performance indicators (KPIs).
• Develop and execute local marketing strategies to increase brand awareness and attract new customers.
• Analyze sales data and market trends to identify opportunities for growth and improvement.
• Collaborate with the marketing team to implement promotional campaigns and special events that drive traffic and increase sales.
• Maintain high standards of product quality and consistency to ensure a positive guest experience and repeat business.
• Utilize guest feedback and market insights to refine offerings and enhance the overall customer experience.
• Build and maintain strong relationships with local businesses, community organizations, and influencers to enhance brand visibility and reputation.
• Ensure that all team members are trained in effective sales techniques and the importance of upselling and cross‑selling.
• Monitor competitor activities and adjust strategies to maintain a competitive edge in the market.
• Track and manage inventory levels to ensure optimal stock availability and minimize waste.

Guest

Experience:

• Foster a welcoming environment for all guests.
• Address and resolve guest complaints promptly and effectively.
• Maintain high standards of service quality at all times.
• Monitor dining areas to ensure they are clean, organized, and visually appealing.
• Ensure all team members follow proper food handling and safety procedures.
• Coordinate and manage seating arrangements during peak hours to optimize guest satisfaction.
• Train and motivate staff to engage positively with guests.
• Establish and maintain positive relationships with regular guests.
• Organize and oversee special events and promotions to attract new guests.
• Foster a culture of continuous improvement among staff to elevate the guest experience consistently.

Vision and Development:

• Develop and communicate a clear vision for the restaurant’s success.
• Implement innovative strategies to drive growth and profitability.
• Lead by example, setting high standards for performance and behavior.
• Oversee daily operations to ensure efficiency and effectiveness.
• Develop and implement operational policies and procedures.
• Monitor key performance indicators and adjust strategies as needed.
• Implement best practices for continuous improvement.
• Build relationships with local businesses and organizations.
• Promote community…