Social Media Marketing Officer

Social Media Marketing Officer

Final date to receive applications: 27th February

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We are looking to recruit a full time Social Media Marketing Officer to work within our marketing team, Monday to Friday.

• To support the Senior Digital Strategy & Innovation Manager with the implementation and monitoring of a Strategic and Digital Plan for St Helena that will raise the organization’s profile, potential profit and image, focusing on doing so through social and digital channels.
• To manage all organic St Helena social media platforms (Tik Tok, FB, IN, LI) and work with marketing officers to ensure commercial social media accounts follow our digital strategy.
• To manage all main St Helena paid social media.
• To create and own a social media calendar to promote all areas of St Helena and give a fair representation of what we can provide to our local community as well as what support we need from our supporters.
• To manage the upload of all relevant content to social media.
• To review and analyse social media content to ensure it is delivering on KPIs regarding engagement and conversion.
• Attend St Helena events as a representative of the marketing team to capture high‑quality photographs and video, as well as posting to social media stories live from the event.
• Support the Senior Digital Strategy & Innovation Manager with campaign planning, contributing and collaborating as a team.
• Engaging in continuous professional development to keep updated with new innovations and trends in marketing to ensure we are at the forefront of key developments in the industry.

£28,000

37.5 hours per week

St Helena Hospice, Colchester & remote

• Social Media Expertise and Digital Confidence - Demonstrates strong, hands on experience managing social media platforms and digital channels, with the ability to plan, schedule, publish and optimise content across channels such as Facebook, Instagram, Tik Tok and paid social tools. Confident using analytics and insights to inform decisions and improve performance.
• Creative Content Creation Skills - Ability to create compelling, high‑quality social and digital content, including graphics, images, video and written posts that engage and inspire varied audiences. Brings fresh ideas for storytelling and knows how to adapt content for different platforms while maintaining brand consistency and sensitivity.
• Innovative & Ideas‑Driven Approach - A natural problem solver who proactively looks for new, creative ways to grow conversions, reach, engagement and awareness through social media. Willing to explore new formats, trends and campaigns while balancing innovation with the hospice’s values, tone of voice and best‑practice standards.
• Strong Communication & Storytelling Skills - Excellent written and verbal communication skills, with the ability to convey complex or sensitive messages clearly, compassionately and persuasively. Skilled in telling meaningful stories through social media that reflect the impact of hospice care and motivate audiences to support, engage or take action.
• Organised, Self‑Motivated & Results‑Focused - Highly organised with excellent time management skills, able to juggle multiple campaigns and deadlines. Self‑motivated, proactive and focused on delivering measurable results, including reporting on performance and making data‑led improvements.
• Team player
  :
  Demonstrates strong collaborative skills and a commitment to working effectively with colleagues across departments to achieve shared goals and objectives.
• Values‑Led, Creative & Self‑Motivated - A positive, creative and self‑motivated individual who brings ideas and solutions, even when resources are limited. Demonstrates a genuine commitment to understanding the hospice, its values and its community, and is passionate about producing high‑quality marketing that makes a meaningful impact.
• Must have at least 3 A levels, including English.
• Professional Marketing qualification or relevant experience.
• Full details are on the job description.

St Helena may elect to bring forward the closing date for this vacancy in the event we receive the desired volume of applications. You are therefore encouraged to submit your application early if you wish to express an interest in this opportunity.