Account Executive - KTVH

Overview

The E.W. Scripps NBC affiliate KTVH in Helena MT is seeking an Account Executive. This role will be responsible for helping local businesses realize growth opportunity by reaching customers through compelling multi-platform advertising solutions. This full array of advertising solutions may include platforms like Over The Top (OTT) video, search strategies (SEO/SEM), social media strategies, digital display, and e-mail targeting, as well as broadcast television.

• Sell advertising solutions to local and regional businesses and advertising agencies.
• Apply the Scripps Sales Process (SSP) to analyze current and prospective customer needs and apply customized advertising solutions that provide return on their investment.
• Facilitate the customer’s ability to take advantage of the full array of digital marketing options available, in addition to television commercial airtime sales.
• Independently prospect, secure appointments, perform needs analysis, develop customized solutions, present and close sales to develop and maintain new business from traditional and non-traditional advertisers.
• Use ratings data, qualitative information, and market trends to negotiate program ratings and advertising rates with advertising agencies to maximize revenue and develop custom solutions for new advertisers.
• Serve as a trusted advisor with new and existing clients, provide best-in-class customer service, grow accounts, and gain additional business from referrals.
• Perform client services, including media avail negotiations, presentation preparation, delivery and execution, copy writing, credit applications, and collection of revenue due.
• Effectively and proactively manage a sales funnel via CRM systems, monitor and achieve KPIs and activity levels.
• Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects.
• Build and maintain strong client relationships, which may include entertaining prospective and existing clients.
• Perform routine administrative functions of a media salesperson including makegood resolution, continuous CRM updates, and communication with sales leadership regarding account status.
• Perform other duties as assigned.

• BS/BA in related discipline preferred or equivalent years of experience
• Generally, 2+ years of proven sales success preferred
• Experience in strategic account management, broadcast ratings and digital execution preferred

• Highly self-motivated and goal focused
• Highly creative and innovative thinker
• Strong influencing, selling and upselling skills
• Effective teamwork and collaboration skills
• Very strong analysis and data interpretation – able to translate needs and research data into sound marketing proposals
• Exceptional verbal and written communication skills
• Outstanding presentation abilities (in person/virtual, small/large groups, all levels)
• Strong time management and organizational skills
• Proficiency with Microsoft Office (Word, Excel, PowerPoint) and Google Office (Sheets, Docs, Slides)
• Working knowledge of virtual conferencing platforms (e.g., Skype, Webex, Zoom or MS Teams)
• Valid driver’s license, good driving record, and ability to provide proof of insurance with company required limits

• Extensive Scripps Sales Process training
• Uncapped sales commission
• Monthly allowance for mileage and cell phone
• A career path to grow your professional experiences
• Full medical, dental and vision benefits, as well as certain other health and wellness benefits
• Retirement savings plan with company match
• Other benefits include disability, accident insurance, hospital indemnity, critical illness, life insurance, AD&D, identity protection, pet discount program, and employee assistance program

More details about timing and conditions of benefits eligibility and other plan terms will be provided upon hire. If you are a current Scripps employee, please do not apply on this site. Please access our internal career site at Worklife >
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