Digital Marketing Manager

Digital Marketing Manager

Company: Current Home Inc.
Location: Southern California or Central Florida (Hybrid Preferred)
Department: Marketing
Reports To: Executive Leadership

Current Home Inc. is a fast-growing solar installation and roofing company committed to helping homeowners reduce energy costs and improve home efficiency through high-quality solar energy systems and roofing solutions. With headquarters in Southern California and expanding operations throughout Central Florida, we are focused on building a recognizable, trusted brand in highly competitive local markets.

We are seeking a data-driven, creative, and performance-focused Digital Marketing Manager to lead and execute our entire digital marketing strategy across paid media, organic growth, local search visibility, social media, and emerging AI-driven search platforms.

The Digital Marketing Manager will own the company’s digital growth strategy from end to end. This role is responsible for driving qualified lead generation, increasing brand visibility, improving local market dominance, and optimizing customer acquisition performance across all digital channels.

The ideal candidate combines strategic thinking with hands‑on execution and has deep experience in performance marketing, SEO, local search optimization, social media advertising, content strategy, analytics, and conversion optimization.

This role is especially suited for someone who understands both traditional search marketing and the rapidly evolving AI-powered discovery landscape, including LLMEO (Large Language Model Engine Optimization).

• Develop and execute comprehensive digital marketing strategies that support company growth goals across solar and roofing services.
• Manage customer acquisition funnels from awareness to conversion.
• Optimize marketing spend and maximize ROI across all digital channels.
• Collaborate with sales leadership to improve lead quality, conversion rates, and attribution reporting.
• Build and manage monthly, quarterly, and annual marketing plans.

• Manage and optimize paid advertising campaigns across:
  • Google Ads
  • You Tube Ads
  • Meta Ads (Facebook & Instagram)
  • Retargeting platforms
• Monitor campaign KPIs including CPL, ROAS, CTR, CAC, and conversion rates.
• Conduct keyword research, audience segmentation, A/B testing, and landing page optimization.
• Scale successful campaigns while maintaining profitability.

• Lead all SEO initiatives including:
  • Technical SEO
  • On-page optimization
  • Local SEO
  • Content strategy
  • Link-building initiatives
• Optimize Google Business Profiles and local directory presence for multiple markets.
• Improve organic rankings for high-intent local search terms related to solar and roofing.
• Monitor website health, indexing, page speed, and search performance metrics.

• Develop strategies to improve visibility within AI-driven search and recommendation platforms.
• Optimize web content for large language model discoverability and answer engine relevance.
• Implement structured content and semantic optimization strategies.
• Stay ahead of emerging trends in AI search behavior and generative search experiences.

• Oversee organic and paid social media strategy across:
  • Instagram
  • Facebook
  • You Tube
  • Emerging platforms as needed
• Develop engaging content calendars aligned with brand messaging and lead generation goals.
• Coordinate video content, testimonials, educational campaigns, and community engagement.
• Manage social media performance metrics and audience growth initiatives.

• Track and report on marketing KPIs using tools such as:
  • Google Analytics
  • Google Search Console
  • Meta Business Suite
  • CRM and marketing automation platforms
• Build executive-level dashboards and performance reports.
• Use data insights to continuously optimize campaign performance and marketing strategy.

• Collaborate with designers and developers to improve user experience and conversion rates.
• Manage landing pages, CTAs, lead forms, and conversion tracking.
• Conduct A/B testing and…