Field Marketing Manager

Field Marketing Manager

Timeless was founded in 2013 with the vision of creating a leading lifestyle brand around cannabis products that are efficient, safe, and discreet to use. Our passion for R&D and brand building has led Timeless to be one of the most innovative brands in the market.

Community, culture, and legacy are the building blocks of what we do  always have and will continue to work with local businesses, artists, charities, and dispensary partners to support the movements that we believe impact our industry and world for the better.

The Field Marketing Manager is responsible for executing brand campaigns, sales support, retail activations, and community engagement initiatives across New York for the Timeless House of Brands.

This role serves as the primary driver of in-market execution, ensuring national campaigns are brought to life through best-in-class retail presence, events, and field programs. The Field Marketing Manager leads local strategy, builds key retail and community relationships, supports sales team initiatives, and ensures consistent, high-quality brand representation across all consumer touchpoints.

In addition to physical execution, this role provides localized digital support and activation planning, ensuring alignment between retail, content, and CRM efforts to drive awareness and sell-through.

This role oversees the Kindness Team, ensuring field programs, activations, and training initiatives are executed effectively while delivering measurable impact at retail.

This role is highly executional and relationship-driven, requiring strong project management, creativity, and collaboration with Sales, HQ Marketing, and retail partners to drive brand growth across two distinct but connected markets.

Field Campaign Execution & Retail Activation

• Execute national campaigns, promotions, and product launches
• Ensure dispensary activations, in-store presence, and promotional programs align with brand standards
• Identify and implement market-specific opportunities to enhance campaign impact and retail sell-through
• Maintain strong in-store execution through merchandising, POS placement, and staff engagement
• Provide real-time feedback to HQ on campaign performance and market-specific insights

Event Marketing & Community Engagement

• Plan and execute local events, pop-ups, and brand activations
• Identify and develop partnerships with local businesses, influencers, and community organizations
• Manage all event logistics including timelines, run of show, staffing, and on-site execution
• Attend and oversee key events to ensure quality execution and brand representation
• Capture content and support amplification across social, digital, and CRM channels

Digital Support & Activation Planning

• Support localized digital marketing efforts in partnership with HQ, including:
• Event promotion
• Retail partner amplification
• Geo-targeted campaigns
• Align field activations with email, SMS, and social content calendars
• Provide in-market content capture (photo/video) to support real-time and evergreen storytelling
• Ensure retail and event moments are leveraged across digital channels to maximize reach and engagement

Kindness Team Leadership

• Lead and manage the Kindness Team, including scheduling, training, and performance expectations
• Establish clear daily, weekly, and monthly goals aligned to market priorities
• Ensure high-quality execution of in-store demos, activations, and consumer engagement
• Provide ongoing coaching to elevate team performance and brand storytelling
• Oversee operational responsibilities including payroll, reporting, and field compliance

Market Insights & Business Planning

• Partner with Sales and HQ Marketing to align field execution with market goals
• Track performance of activations, events, and field programs
• Deliver monthly market recaps including wins, challenges, and opportunities
• Identify trends, competitive insights, and consumer behavior to inform strategy
• Own and drive local market performance through proactive planning and execution

Cross-Functional Collaboration

• Partner with Sales to support key accounts, promotions, and retail initiatives
• Provide direct support to Sales Teams, ensuring alignment on…