Marketing Manager

Job Title: Marketing Manager

Department:Marketing

Full or Part Time:Full Time

FLSA Status: Exempt

Position Summary:
The Marketing Manager at
HORAN Wealth is responsible for the strategic planning, coordination, execution, and evaluation of all firm-sponsored events and marketing initiatives. The ideal candidate is creative, personable, highly organized, and professional , with the ability to manage multiple initiatives simultaneously while maintaining exceptional attention to detail. This position works cross-functionally with firm leadership, public relations, sales, and service teams to ensure all events and marketing programs align with HORAN Wealth’s strategic goals and brand standards.

• Lead brand strategy and ensure consistency across all internal and external marketing communications and materials.
• Develop and execute public relations and communications strategies that enhance brand awareness and strengthen the firm’s market presence.
• Manage the firm’s social media presence with a primary focus on Linked In, ensuring consistent brand messaging and audience engagement.
• Execute email marketing campaigns that support client engagement, prospect nurturing, event promotion, and business development initiatives.
• Maintain and regularly update marketing collateral to ensure all materials are accurate, current, and aligned with brand standards and business priorities.
• Evaluate vendor performance and maintain accountability for quality, responsiveness, and adherence to agreed upon scopes of work.
• Ensure all marketing and communications materials are reviewed and approved through the firm’s formal compliance review process prior to publication or distribution, with no exceptions.
• Own and manage the marketing budget, ensuring efficient allocation of resources across initiatives, vendors, campaigns, and tools.

• Demonstrates experience in professional writing, news and social media.
• Experience in magazine editing and production, online journalism, graphics and design.
• Demonstrates skills, knowledge and experience in the design and execution of marketing, communications and public relations activities.
• Strong creative, analytical and organizational skills.
• Excellent presentation, oral and written communication skills.
• Detail-oriented with the ability to manage multiple projects at a time from inception through execution
• Commitment to working with shared leadership and in cross-functional teams.
• Competent in utilizing Adobe Creative Suite—Photoshop, InDesign, Illustrator, Canva, Visme, with additional design training and experience.
• Demonstrates proficiency in Microsoft Office products, especially Word, Excel and PowerPoint.

• 4-year degree from an accredited University focusing on journalism, marketing, or public relations, with demonstrated success, preferably in B2B, in the for-profit or professional sector
• Minimum of 5 years’ experience (preferably more) in marketing, communications, or public relations
• Financial Industry experience a must.

Securities offered through M Holdings Securities, Inc. an unaffiliated registered broker-dealer, member FINRA/SIPC. Investment advisory services offered by HORAN Wealth Management, registered with the U.S. Securities and Exchange Commission. Not FDIC Insured / No Bank Guarantee / May Lose Value