Health Care Director of TikTok Shop & Performance Marketing

Job Location:

MASON BUS AND INNOVATION CTR

We're hiring a Director, Tik Tok Shop & Performance Marketing to build and scale social commerce capabilities across P&G Health Care. This leader will serve as our in-house expert, partnering with Brand leaders and cross-functional teams to create a best-in-class social commerce ecosystem that delivers meaningful business growth. Success in this role requires equal parts commercial acumen, operational excellence, and growth mindset.

You'll shape how we work across Marketing, Media, Digital Commerce, Supply Chain, Planning, IT, and Customer Service, while holding agency partners accountable for delivering measurable business outcomes. Direct Tik Tok Shop experience is a plus, but not a requirement. We're looking for a builder: someone who thrives in ambiguity, learns quickly, challenges norms, and is excited to help define the future of social commerce.

• Serve as the organization's subject matter expert on social commerce, leading Tik Tok Shop strategy, operations, capability development, and scaling best practices across P&G Health Care brands
• Responsible for developing best-in-class performance marketing models across social selling & digital commerce
• Capability Building:
  Identify, design and ensure delivery of the infrastructure required to support this work inclusive of but not limited to tagging strategies, measurement requirements, digital tools and dashboards, people needs and organization and process.
• Accountable for developing channel forecasting capabilities and inventory planning, in partnership with Brand Online and Supply Planning counterparts
• Leverage platform tools to track sales, ad spend, marketing KPIs and campaign effectiveness to inform shop management/strategy
• Develop weekly brand-level reporting, insights, and data-driven action share-out mechanisms and lead regular meetings to delivery this package to Brand leadership
• Lead cross-functional teams across Brand, Marketing, Media, Supply Chain, Planning, IT, Finance, Customer Service, and Digital Commerce to build scalable social commerce operations and remove barriers to growth.
• Hold agency partners accountable for delivering commercial growth, operational excellence, and continuous optimization against agreed business objectives
• Liaise with Tik Tok and other platform account teams
• Track the competitive landscape and translate signals into actionable recommendations

• Minimum of 6-8 years in eCommerce, DTC, social commerce, marketplace, or adjacent
• Demonstrated experience in integrated media planning, with focus on performance marketing
• Demonstrated success managing external agencies or vendors
• Strong interest in social commerce, Tik Tok trends and Tik Tok Shop
• Excellent project management and communication skills.
• Data-savvy, with experience using platform analytics, dashboards, and performance metrics.
• P&L fluency a plus.
• Experience in a fast-paced, cross-functional environment.
• Unrelenting passion for driving digital sales outcomes with media and belief that more is possible.
• Demonstrated ability to thrive in ambiguity, move with agility, challenge conventional thinking, and build new capabilities from the ground up

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the…