Fuel Business Development & Operations Manager

Fuel Operations Manager

Essential Duties and Responsibilities:

• Oversee fuel-related operations
• Support dealer relationships
• Drive new business opportunities
• Ensure compliance with Shell brand standards
• Administer fuel supply agreements
• Identify opportunities to improve fuel gallons, profitability, and long-term growth

Company Fuel Operations:

• Provide leadership and oversight for fuel operations across approximately 150 company-operated Shell locations
• Partner closely with the Retail Operations team to ensure consistent execution of fuel-related initiatives and operational standards
• Monitor fuel performance, operational KPIs, and fuel profitability across the network
• Identify opportunities to increase fuel gallons, improve operational efficiencies, and enhance the customer fueling experience
• Support new store openings, fuel system transitions, branding conversions, and operational improvements
• Coordinate cross-functional initiatives impacting fuel operations

Dealer Operations & Relationship Management:

• Serve as the primary relationship manager for Crawford Oil's branded dealer network
• Build and maintain strong relationships through regular communication and site visits
• Provide operational support and resolve dealer concerns in a timely manner
• Conduct business reviews with dealers to identify opportunities to increase fuel volume and profitability
• Support onboarding, transitions, and long-term retention of dealer accounts
• Promote dealer satisfaction while ensuring compliance with company programs and contractual obligations

Business Development:

• Identify opportunities to expand Crawford Oil's branded dealer network
• Develop relationships with prospective dealers, brokers, and independent fuel retailers
• Present fuel supply proposals and support contract negotiations
• Coordinate branded conversions and dealer onboarding activities
• Partner with executive leadership to evaluate acquisition opportunities and strategic growth initiatives
• Collaborate with Fleet Sales to increase commercial fueling opportunities across company-operated and dealer locations

Fuel Supply Programs & Contract Administration:

• Maintain a comprehensive understanding of branded and unbranded fuel supply agreements
• Administer dealer fuel agreements and ensure compliance with contractual obligations
• Coordinate contract renewals, amendments, and dealer communications
• Monitor dealer volume commitments and identify opportunities to improve performance
• Partner with fuel suppliers to maintain continuity of supply during market disruptions or allocation events
• Develop a strong understanding of fuel pricing fundamentals, wholesale supply economics, and transportation impacts

Shell Brand Management:

• Ensure all company-operated and dealer-operated Shell locations consistently meet Shell Image Standards
• Conduct site visits and image reviews to verify compliance
• Coordinate corrective action plans with Retail Operations and dealers
• Partner with Shell representatives to maximize dealer participation in Shell marketing, loyalty, and incentive programs
• Communicate Shell marketing initiatives, promotions, and operational updates throughout the network
• Support Shell branding projects, image upgrades, and new branded conversions

Pricing & Fuel Ops Coordination:

• Partner with the Pricing Manager by communicating market intelligence, dealer feedback, and competitive activity
• Monitor fuel margins, pricing trends, and market conditions
• Collaborate with Dispatch and transportation providers to ensure reliable fuel deliveries and continuity of supply
• Escalate operational issues impacting fuel availability or dealer service
• Recommend operational improvements that enhance customer service and profitability

Strategic Planning:

• Monitor industry trends, competitor activity, and emerging market opportunities
• Recommend strategies to improve fuel performance, operational efficiency, and profitability
• Participate in annual planning, budgeting, and long-term strategic initiatives
• Evaluate opportunities involving alternative fuels, EV charging, and future energy initiatives as appropriate

Success is measured by:

• Growth in fuel gallons and profitability
• Dealer retention and satisfaction
• Successful expansion of the branded dealer network
• Compliance with Shell Image Standards
• Successful execution of Shell marketing and branding initiatives
• Growth of commercial fleet fueling opportunities
• Effective administration of fuel supply agreements
• Strong cross-functional collaboration with Retail Operations and other departments
• Successful integration of acquisitions, branded conversions, and strategic initiatives
• Continuous improvement of operational performance across company-operated and dealer-operated locations

Experience and

Education:

Required:

• Previous customer service experience
• Previous sales experience
• Accurate/detail oriented
• Proficient with Microsoft Office Suite, including intermediate excel skills
• Driver's License
• High school diploma or equivalent

Preferred:

• 3 to 5 years of Fuel Sales & Business Development Experience
• Extensive retail fuel operations…