Senior SEM Specialist

Internal Title

Marketing Specialist

Full Time

In Office - Henderson, Nevada

• This is not a remote position.
• We are interested in every qualified candidate who is eligible to work in the United States.

It’s important to note that for our marketing team, our ad campaigns are live 24 hours a day, 7 days a week, 365 days a year. Responsibilities may fall outside of Monday-Friday, 8AM-PM. Some earlier, later, weekend, and/or holiday hours may be required. At minimum, working a weekend day every four weeks and two holidays per year will be required. That being said, it is expected to maintain a standard 40 hour work week.

Employees are encouraged to take a weekday off in lieu of a weekend shift being covered in order to protect a work life balance.

$90,000 - $125,000 / year

Join our dynamic team at Red Dog Media, where curiosity fuels our journey as we build a powerhouse performance paid search marketing company. As a Marketing Specialist, your mission is to execute all marketing opportunities in the world of resale tickets! In this role, the company will be relying on you to be an innovative problem solver as you constantly seek new knowledge to become both an expert and leader in the pay per click field.

All Marketing Specialists begin at the entry level, with opportunities to move up based on performance. Senior roles start at $110k+, with potential to earn up to $250k. Progression is based on impact, leadership, innovation and minimum requirements in tenure length and performance assessment scores.

• Maximize profitability for marketing opportunities while paving the way for future growth and automation
• Ownership over Profit/Loss for pay per click (PPC) marketing campaigns
• Creation, syndication, and management of pay per click campaigns
• Management of tests and experiments
• Develop and refine processes, bidding strategies, documentation and automation
• Competitive intelligence research
• Leverage various statistical techniques to analyze data sets to discover trends/patterns to make predictions and business strategy suggestions
• Data integrity
• Follows project management from idea to implementation

As a Marketing Specialist, your day-to-day will fluctuate as we aren’t looking for someone to pump out the same routine full of monotonous tasks day in and day out. You will deal with constant challenges as you refine and create new processes while managing our portfolio through profit maximization.

• Have a Bachelor's degree or higher
• 3-5+ years of focused SEM (pay-per-click) marketing experience
• Deep knowledge of Google Ads (formerly AdWords)
• Comprehensive experience with Google Ads Editor
• A Microsoft Excel wizard
• A data enthusiast with a knack for solving complex puzzles
• An analytically-minded person with strong skills in statistics and algebra
• Eager to learn and innovate contributing at a high-performing level
• A highly autonomous individual that drives initiatives forward with minimal oversight
• Enjoys a challenge, competitive industry, and gamifying your work
• Performs well under pressure with a sense of urgency
• Values the independent nature of work – getting in the zone and going deep on a subject

• Managerial experience
• Google Analytics
• Microsoft Ads (Bing Ads)
• Microsoft SQL (query creation)
• Conversion rate optimization
• Statistics
• Power BI
• Tableau

• Understand the business model and business environment of affiliate secondary marketing
• Demonstrate familiarity with proprietary technology
• Demonstrate ability to successfully cover weekend shift with limited oversight
• Show increased complexity and nuance in work
• Provide higher-level contributions in meetings (case studies, data analysis, process brainstorming, etc.)
• Demonstrate ability to take on smaller process improvement or data analysis tasks
• Complete a project
• Complete two educational courses

• Group health care insurance – 100% of employee premium paid by company
• Dental & vision insurance available – 50% of employee premium paid by company
• 401k plan
• 401k match – immediate vesting up to 5% once eligible
• Flexible PTO

• Beautiful office space with live plants…