Social Media Specialist

Social Media Specialist

Nevada State University invites applications for the position of Social Media Specialist. The Social Media Specialist will be responsible for managing, producing, and publishing content across the institution's official social media platforms to support brand awareness, engagement, recruitment, and institutional reputation.

This position develops platform-appropriate multimedia content —particularly short-form video— coordinates publishing and analytics workflows and provides governance and guidance for department-level social media channels to ensure alignment with institutional standards, accessibility requirements, and communication goals.

Nevada State University is a four-year Minority Serving public institution with a statewide mission, committed to the advancement of a diverse and largely underserved student population. It is a Hispanic Serving Institution (HSI) and an Asian American Native American Pacific Islander Institution (AANAPI). The university values teaching and student support above all else and fosters a culture of inclusive excellence.

• Produce, edit, and publish multimedia content including short-form video, photography, graphics, and written copy for the institution's official social media channels.
• Manage day-to-day operations of institutional social media accounts, including monitoring comments and messages, responding appropriately, and escalating sensitive or high‑risk issues as needed.
• Meet with internal and external community members to gather content, fulfill project requests, attend events for content capture, and support cross‑departmental initiatives.
• Collaborate with Marketing & Events, Development & Alumni, Admissions & Recruitment, and other campus stakeholders to support campaigns, initiatives, and annual communication cycles.

• Bachelor's degree in Marketing, Communications, Digital Media, Journalism, or a related field.
• Minimum of one (1) year of experience.
• Deep and demonstrated understanding of social media channels including Facebook, Twitter, Instagram, You Tube, Linked In, and Tik Tok.
• Proven, professional track record in development of social media marketing strategies and programs.
• Experience with copywriting and editing to ensure accurate and engaging copy that matches tone, look, and voice in accordance with our style guide.
• Experience capturing photos and videos for use on social media.
• Knowledge of accessibility and implementation in social media, including video captioning.
• Experience using social media monitoring tools.
• Proficiency in Adobe Creative Suite products (Photoshop, After Effects, Premiere), Microsoft Office (Word, Excel, PowerPoint), Facebook, Twitter, Instagram, Linked In.
• Eligibility to work in the United States without sponsorship (Nevada State does not sponsor employment‑related visas).

• Creative expertise on the technical aspects of social media marketing, execution and development including application knowledge.
• Experience building online interaction among students, instructors, and community organizations/members.
• Knowledge of digital marketing.

Budgeted salary for this position is $54,285. Nevada State University offers benefits including 19.25% retirement match, 24 annual leave days, a beginning balance of 30 sick leave days, 12 paid holidays, educational benefits, and three health insurance plans that can be supplemented with flexible spending accounts or health savings accounts.

This posting is open until filled. The posting will remain open until filled, with the first review of applications to begin on Wednesday, April 1, 2026. Qualified individuals are encouraged to apply by March 31 for full consideration.

Exempt:
Yes

Full-Time Equivalent: 100.0%

Employment Eligibility:
All applicants must be eligible to work in the United States without sponsorship.

This position may require a criminal background check to be conducted on the selected candidate(s).