Director, Marketing & Sales

Paysign is seeking a versatile, highly analytical marketing leader to own the Company’s marketing operations and demand generation engine while supporting the go-to-market strategy for our enterprise life sciences technology solutions, including plasma donor compensation, patient affordability, and plasma collection management software.

This role owns and optimizes the marketing technology ecosystem, including the customer relationship management platform, marketing automation and email delivery, the corporate website, mobile applications, and web analytics. It also builds the reporting and analytics infrastructure that gives the executive team real-time visibility into marketing performance, pipeline health, customer engagement, and funnel conversion.

In addition, this individual advances enterprise go-to-market efforts by engaging strategic accounts, guiding prospects through the solution evaluation process, and translating complex technical capabilities into clear business value. The ideal candidate combines data-driven marketing operations expertise with a consultative, customer-facing mindset, a strong branding and messaging background, and the judgment to operate inside the regulatory constraints of a public company serving healthcare and life sciences markets.

• Design, build, and manage engagement workflows and execute targeted marketing campaigns, including email programs, landing pages, segmentation, and nurture streams.
• Own, configure, and optimize the marketing technology stack, including the CRM, marketing automation and email delivery platforms, corporate website, mobile applications, and web analytics.
• Develop and optimize lead scoring, grading, and nurturing strategies to improve lead quality and accelerate progression through the sales funnel.
• Manage and optimize lead flow between the CRM, website, and mobile applications, ensuring accurate routing, timely follow-up, and alignment with Sales and Business Development.
• Own brand standards, messaging architecture, and positioning across all customer-facing marketing channels.

• Develop, maintain, and enhance business analytics reports and dashboards providing real-time visibility into funnel performance, pipeline activity, campaign effectiveness, customer engagement, and historical trends.
• Analyze CRM, digital, and customer engagement data to identify customer segments, personas, buying behaviors, lifecycle trends, and growth opportunities.
• Track and report on digital and in-person marketing channels, including trade shows and field events, and measure return on marketing investment.
• Develop sales enablement materials, account playbooks, competitive positioning, case studies, and customer success stories supporting enterprise solution initiatives.
• Engage with enterprise customers and prospects to understand business requirements, identify solution opportunities, and connect technology capabilities to measurable business outcomes.
• Participate in executive-level customer discussions and communicate complex technical concepts clearly to both business and technical stakeholders.
• Deliver solution walkthroughs, demonstrations, presentations, proposals, and RFP responses that articulate customer value and technical capability.
• Support the full sales cycle, including opportunity identification, solution positioning, competitive analysis, proposal development, and deal progression through closure.
• Track, manage, and drive pipeline growth in alignment with business and revenue objectives.
• Contribute to thought leadership, market development, and other strategic go-to-market initiatives.

• Ensure all outbound marketing programs comply with…