Marketing Director- Long Term Care
Listed on 2026-03-03
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Marketing / Advertising / PR
Marketing Communications, Marketing Manager, Marketing Strategy
Marketing Director
Greens at Hendersonville | Hendersonville, NC
Full-Time | On-Site
Build relationships. Drive census. Make an impact.
Greens at Hendersonville is seeking a dynamic, relationship-driven Marketing Director to lead marketing, outreach, and community engagement efforts. This role is ideal for someone who thrives on building referral partnerships, driving census growth, and being the face of the facility in the community.
What You’ll Do:
Develop and execute a strategic marketing and outreach plan to drive occupancy
Build and maintain strong relationships with hospitals, physicians, referral partners, and community organizations
Represent the facility through tours, events, and community engagement initiatives
Manage digital marketing efforts including website content, social media, and online reputation
Track and analyze marketing metrics; adjust strategies to meet census goals
Collaborate closely with admissions and facility leadership to align marketing and sales efforts
What We’re Looking For:
Bachelor’s Degree in Marketing, Communications, Business, or related field
3+ years of healthcare marketing experience, preferably in senior living, skilled nursing, or long-term care
Strong understanding of healthcare referral networks and sales strategies
Excellent communication, presentation, and relationship-building skills
Self-motivated, organized, and results-driven
Preferred:
Knowledge of healthcare marketing regulations and compliance guidelines
Why You’ll Love Working Here:
Strong leadership support and collaboration
Opportunity to truly own and shape marketing strategy
Relationship-focused role with high community visibility
Purpose-driven work that positively impacts residents and families
Stable, respected organization with a strong community presence
Benefits:
Competitive salary
Health, dental, and vision insurance
PTO
401(k)
Additional benefit offerings available
Job Type: Full-Time | On-Site
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