Junior Advertising Manager

Hendrick Automotive Group

Location:

6000 Monroe Rd, Charlotte, North Carolina 28212

The Jr. Advertising Manager is responsible for supporting the Senior Advertising Management team in the execution of day-to-day advertising strategies. The objective of the SAM Team is to enhance our dealership's position in the consideration set for vehicle sales, vehicle acquisition & service needs, as well as deepen relationships with our existing customer base, and support the acquisition of new customers.

It is also the responsibility of the Jr. Advertising Manager to develop a strong understanding of website platforms, reporting disciplines, advertising partners, and support resources used in building and executing marketing strategies across the group, as well as develop a high level understanding of dealership operations.

This position has no direct supervisory responsibilities.

include the following. Other duties can be assigned.

• This role is a teammate in the Hendrick Automotive Group Marketing Department and supports the SAM (Sr. Advertising Manager) Team daily.

• Works alongside SAMs with Hendrick Automotive Group Marketing team, and store leadership to understand the goals and business needs for all assigned dealerships.

• Assist with email marketing efforts, communicating to customers on a weekly basis through our CRM.

• Assist in opening creative tasks in Asana on behalf of the SAM Team.

• Assist with compiling weekly operational reporting and communicating to the Operational Marketing Team.

• Assist with reporting marketing budgets from an enterprise level and compiling budget reports for the Marketing Leadership Team.

• Advertising mediums that are currently leveraged, which this role may be asked to engage with: traditional media (television, radio, OOH), direct (email and direct mail), digital advertising (SEM, SEO, display, remarketing, video), creative (video, static and audio), social media (paid and organic), reputation management, 3rd party lead providers/classified sites.

• In addition to understanding website best practices, this role may be responsible for occasionally reviewing website performance, merchandising, UX, and overall functionality, as needed, in collaboration with Internal Website Support teammates.

• Responsible for learning compliance with OEM standard and Hendrick Automotive Group brand standards.

• Responsible for learning OEM co-op processes and procedures to maximize available funds and ensure full reimbursement.

• Responsible for learning basics of dealerships operations.

• On special occasions, there are nonrecurring/one-off projects. If asked, this role will assist the project manager for these, including coordinating presentations, disseminating information, and organizing events.

• Ability to work independently and within a team. Hendrick Automotive Group prides itself on working together on all projects supporting our stores.

• Team Player – Team Atmosphere.

• Willingness to collaborate with teammates to share best practices and performance data.

• Be a problem solver and demonstrate a willingness to help teammates find solutions.

• Ability to effectively communicate and adjust your communication style as needed, to influence decisions through education and data driven results.

To perform this job successfully, an individual must perform each essential duty satisfactorily. The requirements listed below represent the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s in marketing or Business Management/ Administration preferred. 1-3 Years of Advertising, Digital Marketing, or Related Experience. Proven track record in Automotive/Digital Marketing is a plus. Knowledge of other programs includes Google Analytics, Excel, Microsoft Outlook, Word, and PowerPoint.

Ability to read and comprehend instructions, correspondence, and memos. Ability to effectively present information in one-on-one and small group situations to customers and other employees. Should have strong…