Counter Sales Representative

Be the Heartbeat of the Store. Build a Career, Not Just a Job.

REIC Rentals is seeking an energetic and customer-focused Counter/Inside Sales Representative to join our growing team in Hermiston, OR
. This role is truly the heartbeat of the store - serving as the central link between our equipment, our operations, and the customers who depend on us every day.

If you thrive in a fast-paced environment, enjoy working with people, and want to grow with one of the fastest-growing equipment rental companies in the U.S., this is your opportunity.

As an Counter/Inside Sales Representative, you'll be the first point of contact for customers while providing essential sales and operational support.

Compensation: hourly + bonus program

Your day will include:

• Answering incoming calls, reservations, and dispatch requests
• Engaging customers in person and over the phone in a professional, friendly manner
• Walking the yard daily to stay familiar with equipment availability, condition, and repair status
• Understanding customer needs and recommending the safest, most suitable equipment
• Negotiating rental rates to maximize profitability and market share
• Loading and unloading equipment as needed
• Maintaining accurate rental transactions and inventory counts
• Communicating closely with shop staff on repairs and rent-ready priorities
• Keeping the counter, showroom, and yard clean and organized
• Supporting store organization, snow removal, and seasonal operations
• Following all safety guidelines and company procedures
• Performing additional duties as assigned

Top candidates will bring:

• Customer Service AND customer relationship building and customer problem solving experience in construction, vehicle parts, fleet, equipment (or related) environments
  .
• Professional appearance with safety AND customer-first attitude
• Knowledge of the local area, terrain, and service area (preferred)
• Ability to stay organized and manage multiple tasks
• Clean driving record
• General computer proficiency
• Experience working in equipment rental industry preferred and/or construction environment, and operating or working around heavy and small equipment
  .
• Fluency in Spanish is PREFERRED

• A motivated, reliable team player
• Comfortable working independently with minimal supervision
• Adaptable in fast-paced outdoor and retail environments

• Ability to stand for extended periods
• Ability to walk, bend, lift, push, pull, and reach throughout the day
• Ability to lift up to 75 lbs occasionally
• Willingness to work in harsh weather and varying outdoor conditions
• Willingness to work overtime when required

REIC Rentals
, a nationally recognized leader in specialty and general equipment rentals. With 55+ locations across North America states
, we operate under trusted brands including Aim High Rentals, Midway Rental, Pro Rentals & Sales, Excavator Rental Service, and Black Mountain Rental
.

We deliver reliable equipment, elite service, and career growth opportunities to driven professionals who want to build something meaningful.

We invest in our people with industry-leading benefits and career growth:

• hourly pay + bonus program
• Competitive Medical, Vision & Dental (for you & your family)
• Company-paid Life Insurance and Voluntary Life, Accident, Critical Illness & Hospital Plans
• Generous PTO + Paid Holidays
• 401(k) with Company Match after 60 days
• Ongoing Professional Development and career Growth in a Rapidly Expanding Company

If you're looking for stability, career growth, hands-on work, and the chance to become a trusted local expert in equipment rentals,
we want to meet you
.

REIC is NOT open to 3rd party recruiter solicitation

REIC and all affiliates operate as drug-free environments, which includes marijuana. A pre-employment drug screening that tests for THC and other drugs, as well as a full background check, is required of all newly hired employees.