Program Manager - Marketing Events

Overview

Our client is seeking a highly organized, data-driven Field Marketing Field Programs Contractor to support Public Sector, Education, and Nonprofit marketing initiatives across AMER. This role plays a critical execution and performance support function, combining hands-on event delivery with audience acquisition and marketing performance reporting. The ideal candidate thrives in a fast-paced, matrixed environment and brings strong operational rigor, analytical capability, and cross-functional collaboration skills.

This position will support Salesforce-led Tier 1 events, regional programs, and third-party industry engagements while helping drive measurable pipeline impact and marketing ROI.

• End-to-end event planning and execution
• Budget ownership and vendor management
• Cross-functional alignment with sales, product, and executives
• On-site issue resolution and decision making
• KPI tracking and post-event reporting (registration, attendance, pipeline influence, ROI)
• Ability to translate event performance into executive-ready insights
• Our client is seeking a highly organized, data-driven Field Marketing Field Programs Contractor to support Public Sector, Education, and Nonprofit marketing initiatives across AMER. This role plays a critical execution and performance support function, combining hands-on event delivery with audience acquisition and marketing performance reporting.
• The ideal candidate thrives in a fast-paced, matrixed environment and brings strong operational rigor, analytical capability, and cross-functional collaboration skills. This position will support Salesforce-led Tier 1 events, regional programs, and third-party industry engagements while helping drive measurable pipeline impact and marketing ROI.
• Support planning and execution of Tier 1, regional, and third-party events across AMER
• Manage logistics coordination, vendor engagement, registration tracking, and onsite execution support
• Ensure consistent brand experience and operational excellence across activations
• Assist with executive programs, demo staffing coordination, and meeting room management as needed
• Execute targeted audience acquisition strategies, including segmentation and registration campaigns
• Partner with Sales and Field Marketing to support call-down programs and structured follow-up initiatives
• Contribute to standardized campaign toolkits and best practices to drive regional consistency
• Support persona refinement and targeting improvements based on performance data
• Develop and maintain dashboards tracking registration performance, engagement, pipeline generation, and ROI
• Analyze funnel conversion trends and provide actionable insights to optimize marketing performance
• Create stakeholder-ready reports, executive summaries, and post-event analyses
• Support measurement of pipeline acceleration and MDP contribution across programs
• Partner closely with Field Marketing, Sales, Product Marketing, Operations, and Analytics teams
• Provide structured guidance to ensure effective lead follow-up and campaign execution
• Support governance and reporting best practices across AMER programs

• 5–7 years of experience in B2B field marketing, demand generation, campaign operations, or event marketing
• Proven ability to manage multiple projects in a fast-paced, matrixed organization
• Experience supporting both event execution and marketing performance reporting
• Strong analytical skills with ability to translate data into insights and recommendations
• Excellent written, verbal, and stakeholder communication skills
• Ability to work independently and collaboratively across teams
• Willingness to travel domestically within AMER to support onsite event execution

• Experience supporting enterprise-level sales organizations
• Proficiency in Salesforce CRM and marketing automation platforms; experience with reporting tools such as Tableau preferred
• Familiarity with pipeline reporting, MDP contribution, and marketing ROI frameworks
• Experience working across multiple business units or industries

• Salesforce, Rain Focus, or event tech platforms
• Sponsorship packaging and monetization
• Executive hosting protocol
• Field enablement messaging
• Dashboard building and campaign reporting tools

• Creative direction and experiential design
• Content programming strategy