Sr Integrated Marketing Manager - Cross Functional Content Strategy

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This is not a remote position. T-Mobile is a hybrid work environment requiring work in the office three (3) days per week. The successful candidate will be located in either Seattle, Washington;
Overland Park, Kansas or Herndon, Virginia areas.

As a Senior Integrated Marketing Manager, you will be responsible for developing and operationalizing an integrated content strategy for T‑Mobile for Business that optimizes performance across segments and channels while improving collaboration and workflow efficiency. The position leads cross‑functional content strategy to align messaging, timing, and channel execution to business priorities. The role partners closely with segment marketing (inclusive of the EBC), integrated messaging, and content operations teams to translate strategy into actionable plans.

Success is measured by improved and optimized content effectiveness, operational clarity, and performance against defined segment and channel goals. This role exists to ensure T‑Mobile for Business delivers cohesive, high‑impact content that supports growth and brand objectives.

• Develop and finalize cross‑functional content strategies aligned to T‑Mobile for Business Integrated Marketing priorities across segments and channels.
• Leverage a structured content planning system that improves visibility, consistency, and collaboration across marketing teams.
• Own and author marketing plan.
• Partner with segment marketing (inclusive of EBC), integrated messaging, and content operations teams to align priorities, workflows, and execution plans.
• Collaborate with creative teams, agencies, and internal stakeholders to ensure content is on‑strategy, on‑message, and optimized for channel use.
• Track and analyze content performance by segment and channel, translating insights into optimization recommendations.
• Responsible for other duties/projects as assigned by business management.

• Bachelor’s Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required).
• 7‑10 years Marketing experience in authoring and executing national integrated marketing strategies with recognized B2B brands (Preferred).
• 2‑4 years delivering omni/multi‑channel integrated campaigns at scale and leveraging data and digital in execution (Preferred).

• Digital Marketing – Must have a solid understanding of digital marketing and experience including web/e‑commerce, media, social, paid search, attribution, optimization, etc. Experience in data driven marketing techniques and traditional database marketing is critical.
• Integrated & Digital Marketing – Strong understanding of digital and integrated marketing channels, including web, paid media, social, and content performance measurement (Required).
• Content Strategy & Planning – Ability to structure and manage cross‑functional content strategies that align messaging, channels, and timing (Required).
• Consumer Insights – Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required).
• Analytics & Performance Measurement – Experience using data and insights to evaluate effectiveness and inform optimization (Required).
• Leadership & Collaboration – Proven ability to lead through influence and partner across multiple teams and functions (Required).

T‑Mobile USA, Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age, race, ethnicity, color, religion, creed, sex, sexual orientation, gender identity or expression, national origin, religious affiliation, marital status, citizenship status, veteran status, the presence of any physical or mental disability, or any other status or characteristic protected by federal, state, or local law.

Discrimination, retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.