Visual Communications & Adoption Strategist

Job Description

Net Impact Strategies is seeking a Visual Communications & Change Adoption Strategist with master‑levelexpertisein translating complex discussions, change objectives, and communication strategy into clear, actionable, multi‑channel outputs. The ideal candidate is a seasoned strategist who understands the purpose behind each communication touchpoint - what it must achieve, who it needs to influence, and how narrative structure, messaging clarity, and visual framing shape stakeholder understanding, readiness, and adoption.

This personoperateseffectively in real time: attending working sessions, rapidly synthesizing what they hear, and converting it into communication concepts, stakeholder engagement needs, training implications, and structured narratives that support adoption across diverse audiences. Their background reflects years of judgment‑building in high‑change environments, with the ability to translate messy, technical, or fast‑moving information into communication pathways that move people toward clarity, trust, and buy‑in.

• Translate OCM strategy, messaging frameworks, and communication plans into finished creative products across print, digital, social, and video formats
• Design and produce training materials (job aids, slide decks, quick reference guides, e-learning visual assets, video walkthroughs) that support adoption across theNAS
• Develop internal social media content (Teams, SharePoint, internal newsletters) and external social media content (public-facing platforms, coalition channels) with messaging and tone calibrated to each audience
• Partner with OCM leads and communication strategists to understand the intent behind each deliverable before producing it, and raise design or messaging concerns when something risks undermining that intent
• Partner with external organizations (e.g., Modern Skies Coalition) to develop shared or co-branded creative assetsthatmaintainalignmentwith FAA/BNATCSstandardsand external objectives
• Develop andmaintainvisual standards and templates that keepBNATCSmaterials consistent and recognizable across the program, for both internal and external use
• Edit and produce short-form video content (leadership messages, training walkthroughs, town hall recaps,coalition or public-facing features) from raw footage or scripted concepts
• Adapt content for different audiences and channels, external coalition and industry audiences, and public-facing formats
• Bring creative, out-of-the-box concepts to communication and training challenges, pushing beyond standard federal templates when a fresher approach will drive better adoption or engagement
• Maintain a working knowledge of accessibility and Section 508 compliance standards for federal materials
• Manage multiple concurrent design requests against program deadlines, often with quick turnaround windows tied to workshop cycles or leadership communications
• Present design concepts and rationale to program stakeholders, including non-design audiences, in a way that connects creative choices back to adoption goals

• 8–11 years ofdemonstratedstrategic communications and multimedia design experience translating complex ideas into clear, executive-ready print, digital, training, and video products in fast-paced environments;
• Master’s degree in Strategic Communications, Communications, Public Relations, Marketing, Journalism, Digital Media, Graphic Design, or similar degree;
  
  Bachelor’sdegree with 10–13 years may be substituted in lieu of Master’sdegree;
• Ability to obtaina Public Trust and passFAAsuitability, which includes a rigorous financial background check.(US Citizen);
• Strong understanding of visual hierarchy, messaging clarity, and how design decisions affect…