Product Marketing Specialist

Cync is a fintech company building the AI-centered future of commercial lending. Banks, credit unions, and specialty finance institutions run their lending operations on Cync — from origination through servicing and portfolio monitoring — because it helps them lend smarter, faster, and with more confidence. At the center of that is Cync Agents, our agentic AI core, built to bring real value to customers by taking work off their desks so they can focus on lending.

Cync is scaling aggressively — expanding into new lending verticals, deepening Cync Agents across origination, underwriting, and monitoring, and winning market share from legacy point solutions and larger incumbents. This is a builder's marketing role at a company with real product depth and real momentum in the market.

Position Summary

We are hiring a Product Marketing Specialist to be the driving force behind how Cync is positioned, differentiated, and sold in the commercial lending SaaS market. This is not a generalist marketing role — it is a focused, high-impact mandate to sharpen Cync's go-to-market (GTM) story across the Cync Suite — Cync ABL, Cync Agents, Cync LOS, Loan Servicing, Spreading, Portfolio Management, Cync Advanced Analytics, BBC, Floor Plan, and CRE — and translate deep product capability into messaging that wins deals.

You will work directly with product leadership, sales, and executive leadership to build the positioning, competitive narrative, and content that fuels Cync's pipeline — from RFP responses and analyst conversations to webinars, campaigns, and industry events. We need someone who thinks like a product marketer and moves like a founder: fast, sharp, and relentlessly focused on market share.

This is an in-office position based at our Herndon
, VA headquarters. Close, in-person collaboration with product, sales, and executive leadership is core to how this role operates.

More than a specific resume line, we're looking for someone genuinely motivated to make a difference — someone who wants a seat at the table at a growing fintech company, not just a seat in the department. If you're energized by building something real and want your work to visibly move the needle on growth, this role gives you that.

Key Responsibilities

• Own and continuously sharpen Cync's product positioning and competitive messaging across the Cync Suite — Cync ABL, Cync Agents, Cync LOS, Loan Servicing, Spreading, Portfolio Management, Cync Advanced Analytics, BBC/collateral monitoring, floor plan financing, and CRE lending — translating technical depth into a clear, aggressive market narrative.
• Build the GTM toolkit for each product line: pitch decks, solution briefs, one-pagers, battle cards, ROI/value messaging, and RFP-ready content that sales can deploy immediately.
• Lead competitive intelligence — track competing lending platforms and legacy point solutions, and arm sales with sharp, factual positioning that wins head-to-head evaluations.
• Partner closely with product management to stay ahead of the roadmap — including Cync Agents and Cync's broader agentic AI capabilities across origination, underwriting, and monitoring — and translate new features into market-ready launch narratives.
• Develop customer success stories, case studies, and reference content with Cync's bank and credit union customers to build market credibility and proof points.
• Plan and drive product webinars and demand-generation campaigns — including Linked In and digital campaigns, short-form video, and thought‑leadership content — that build pipeline for Cync.
• Represent Cync at trade shows, industry conferences (e.g., commercial lending, banking technology, and fintech events), and customer/partner events — owning booth messaging and prospect engagement.
• Support active RFP and new‑logo pursuits with positioning input and competitive content, working alongside sales on strategic opportunities.
• Measure and report on campaign, webinar, and content performance, and continuously refine messaging based on what actually moves deals forward.
• Ensure all Cync‑facing marketing assets are consistent, sharp, and aligned to a single aggressive market narrative — no diluted or generic…