Senior Naval STEM Outreach Specialist – ONR

Position:Senior Naval STEM Outreach Specialist - ONR Support

Location: Herndon, VA / Remote

Job :749-ONR

# of Openings:1

We are seeking an experienced Senior Naval STEM Outreach Specialist to support the Office of Naval Research’s Naval STEM outreach mission. This position will develop and promote integrated outreach campaigns that increase awareness of Department of the Navy STEM internships, scholarships, education programs, and career opportunities.

The primary audiences for these campaigns are high school students, college students, parents, educators, and community organizations. The specialist will use social media, digital communications, websites, email, presentations, printed materials, and in-person events to connect these audiences with programs such as the Science and Engineering Apprenticeship Program (SEAP), Naval Research Enterprise Internship Program (NREIP), SMART Scholarship-for-Service Program, Naval Horizons, and other Naval STEM initiatives.

This is not solely a traditional writing or editing position. The successful candidate will be an audience-focused marketer and communicator who understands how to plan campaigns, develop compelling content, select effective communication channels, engage students, and use performance data to improve outreach results. The specialist must also be able to translate scientific, technical, and program information into accessible and engaging messages for students and other nontechnical audiences.

Relevant experience must include demonstrated experience in marketing, outreach, public relations, or communications campaigns and may also include experience in digital communications, social media, content development, science communication, or editing

The position requires collaboration with ONR personnel, naval laboratories and warfare centers, technical experts, program managers, educators, outreach partners, and event teams. Travel to approximately 10-20 outreach events annually is required and may include occasional multi-day, evening, or weekend activities.

• Develop and implement integrated marketing and outreach campaigns to increase awareness of and participation in Naval STEM programs.
• Promote internship, scholarship, education, and career opportunities to high school students, college students, parents, educators, and community organizations.
• Develop and lead assigned outreach and marketing initiatives from planning through execution, measurement, and post-campaign assessment, coordinating with program leadership and stakeholders to keep activities on schedule and aligned with program objectives.
• Develop campaign strategies aligned with program objectives, application periods, recruiting priorities, and outreach events.
• Identify and segment priority audiences and tailor communications based on audience interests, age, education level, and stage in the application process.
• Recommend the most effective combination of social media, email, web, print, presentations, partner communications, and in-person outreach for each campaign.
• Develop campaign schedules, editorial calendars, content plans, and communication timelines.
• Coordinate outreach campaigns with program Final date to receive applicationss, conferences, career fairs, student competitions, and other recruiting activities.
• Track campaign reach, engagement, referrals, event participation, applications, and other relevant performance measures.
• Analyze campaign results and audience feedback and recommend improvements to future outreach activities.

• Develop social media strategies and content that engage high school and college students and increase awareness of Naval STEM opportunities.
• Create and manage social media content calendars in coordination with program stakeholders.
• Write platform-appropriate social media posts, campaign messages, calls to action, student-focused content, and program announcements.
• Identify opportunities to use photographs, graphics, short-form video, student stories, intern testimonials, and other visual content.
• Adapt messages and content for different social media platforms and audience groups.
• Monitor engagement and use available analytics to evaluate content and campaign performance.
• Support updates to websites, digital program information, email communications, and other online outreach channels.
• Ensure digital communications comply with applicable branding, accessibility, public-release,…