Field Acceleration and Enablement Manager
Job in
Herndon, Fairfax County, Virginia, 20171, USA
Listed on 2026-06-16
Listing for:
Cisco Systems, Inc.
Full Time
position Listed on 2026-06-16
Job specializations:
-
Sales
Sales Marketing, Sales Engineer, Sales Development Rep/SDR -
Marketing / Advertising / PR
Sales Marketing
Job Description & How to Apply Below
Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received.
This role can be performed remote within the United States
Meet the Team
The Field Acceleration team is the field activation arm of Product Marketing that works on efforts that shape the behavior of our Field and the broader GTM functions team works closely with other GTM organizations such as Field Enablement and Renewal Sales, in addition to core Sales organizations. This role will be reporting to the Senior Director of Field Acceleration Product Marketing.
Your Impact
The Field Enablement and Acceleration Manager will be responsible for translating product strategy, messaging, and competitive insights into structured, repeatable sales plays that enable effective field execution, education and ultimately impact revenue outcomes. This critical role ensures Splunk product innovation, pricing and customer use cases are not only communicated, but operationalized within the Field through repeatable, high-impact sales plays that improve win rates, pipeline conversion, and product adoption.
This role serves as the activation layer between product marketing and Sales execution.
Sales Play Development
* Translate product innovation and associated messaging into structured and repeatable sales plays that are operationalized by the field
* Translate marketing led customer profiles and use cases into customer outcomes and differentiation that technical and no technical sellers can activate in their accounts
* Package plays for the field execution including messaging frameworks, discovery questions, competitive landmines, and enablement assets and deliver it to the field
* Act as the feedback loop from the sales organization informing the ongoing development of new sales plays and use cases
* Prioritize plays based on product strategy, market opportunity and Field feedback
Competitive Takeout Sales Play Design
* Build and maintain competitive takeout sales plays (displacement, win-back) and run external market-facing campaigns as aligned to the takeout sales play
* Partner with Competitive Intelligence and product marketing teams to build core assets for the Field to execute the sales plays
* Design and run targeted enablement sessions (e.g. for a specific target competitor, oftentimes in smaller geo-based groups) as requested by the Field
* Contiguously refine plays based on field feedback and win/loss analysis
Field Activation & Enablement
* Partner with Global Field Enablement to operationalize plays into field-ready assets
* Ensure Field understands:
* When to use each play
* How to position product value effectively
* How to compete and win in priority competitive takeout scenarios
* Support Product Marketing and Sales leadership in embedding plays into pipeline reviews and account planning
Cross-Functional GTM Alignment
* Work with key Product Marketing Leaders by Product Areas to align plays with roadmap and product launches
* Partner with Global Demand Generation to ensure campaign alignment with PMM-defined narratives
* Collaborate with Marketing Operations and Sales Operations to define segmentation and targeting inputs
* Act as PMM bridge to Field for continuous feedback loop on messaging effectiveness
Minimum Qualifications
* 8+ years of experience in sales enablement, field facing role, product marketing
Preferred Qualifications
* Strong experience in working with field to design programs, execute enablement and operationalize scale
* Deep understanding of B2B SaaS sales cycles and field execution dynamics.
* Ability to translate abstract strategy into actionable sales behaviors and customer outcomes
* Strong cross-functional influence skills and ability to build partnership with key stakeholders.
Why Cisco?
At Cisco, we're revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond. We've been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security,…
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