Go-To-Market Strategist; AEC

ATCS is seeking a strategic and execution‑driven leader to serve as its Go‑To‑Market Strategist, responsible for aligning strategy, business development, and operations to help scale growth with greater clarity, consistency, and market impact. This role will lead enterprise go‑to‑market strategy and opportunity architecture across priority services, shaping differentiated offerings, advancing innovation, and translating solution‑based capabilities into scalable, executable sales motions. The Go‑To‑Market Strategist will partner across the organization to define offerings, and ensure alignment between growth strategy, delivery, and how ATCS presents itself in the market.

• Serve as the firm’s Go‑To‑Market Strategist across service priorities and a suite of differentiated business opportunities including transportation engineering, program management/construction management, federal/emergency management and private sector work.
• Architect and manage end-to-end pathways for converting project opportunities into signed contracts, ensuring each step is intentional, strategic, and increases probability of win.
• Define how ATCS sells, how it goes to market, and how proposals and contracts are structured across service offerings.
• Develop firm‑wide positioning strategies by building relationships, shaping opportunities, and influencing how work is defined and scoped.
• Establish scalable and repeatable approaches for go‑to‑market execution and deal development.

• Identify key differentiators and craft compelling value propositions for priority offerings.
• Translate solution‑based offerings into clear, executable sales motions.
• Develop and package services into market‑ready solutions with strong positioning and messaging.
• Partner with technical and operational leaders to align capabilities with market demand.
• Drive visibility and brand awareness in priority markets.
• Build and strengthen client relationships through engagement strategies that reinforce trust and long‑term partnerships.

• Provide strategic oversight of the proposal function, ensuring pursuits are aligned with go‑to‑market strategy, win themes, and deal positioning.
• Establish direction for branding, messaging, and communications, ensuring consistency with market positioning and differentiated offerings.
• Ensure all client‑facing materials—including proposals, presentations, and interviews—clearly communicate value, differentiation, and strategic intent.
• Oversee development of client presentation and interview strategies for key pursuits, elevating how ATCS positions itself in competitive scenarios.
• Drive alignment across business development, marketing, and technical teams to ensure a unified and consistent message to the market.
• Set expectations and standards for how ATCS shows up externally, including tone, quality, and strategic clarity in all communications.
• Partner with marketing leadership to ensure execution aligns with enterprise go‑to‑market priorities.

• Identify opportunities to convert internal tools, processes, and expertise into revenue‑generating offerings.
• Explore and develop innovative business models that support expansion into new and adjacent markets.

• Drive enterprise‑wide adoption of Salesforce CRM as the system of record for pipeline management, opportunity tracking, forecasting, and decision‑making.
• Develop and maintain a forward‑looking pipeline aligned with priority markets and offerings.
• Drive early‑stage opportunity shaping and positioning for high‑value pursuits.
• Support assessment of business plan viability, including resource alignment and delivery readiness.
• Ensure strategic pursuits are structured to maximize probability of win and successful execution.

• Guide cross‑functional teams through periods of growth, transformation, and operational change while improving decision‑making, accountability, and execution.
• Lead and coordinate across business development, marketing, proposals, and operations to design and execute sales and marketing plans.
• Align…