Head of Product Marketing

Digital Harbor is a software company recognized for developing innovative enterprise products, including first-of-their-kind solutions such as Know Your Customer and Know Your Provider. We are entering a new stage focused on next-generation, AI-powered SaaS products—including Yoodle, Dot, and Byte—with a vision to transform how business users communicate, collaborate, and work across boundaries.

We are seeking a Head of Growth & Marketing to own customer growth and market adoption for Yoodle, Dot, Byte, and future products. This leader's primary mandate is to make Digital Harbor visible, relevant, and frequently discussed through social media, compelling content, creators, community, and the product experience itself—and convert that attention into measurable user growth.

This is a not a traditional campaign‑driven marketing role
. We want a highly creative, hands‑on builder who can capture attention, develop an authentic brand personality, experiment quickly, and turn cultural moments, customer stories, product demonstrations, and useful content into organic growth. The right leader will build market presence through product‑led growth, community, and content rather than relying on large advertising budgets or conventional enterprise marketing playbooks.

This is a senior leadership role spanning product and growth marketing, brand, community, content, social media, PLG, GTM, customer acquisition, activation, retention, and partnerships. We are intentionally seeking a player‑coach with a startup mindset who sets strategy, personally leads high‑impact initiatives, stays close to the work, and builds a strong team as the company scales.

• Build Digital Harbor into a recognizable, trusted, and frequently discussed brand through social media, creators, community, and authentic storytelling.
• Create a distinctive brand personality with the type of loyal following built by companies such as Canva, Figma, Slack, Notion, Click Up, Miro, Airtable, Calendly, Grammarly, Webflow, Linear, , and Hub Spot.
• Lead a high‑volume content engine across Tik Tok, You Tube, Instagram, Linked In, and emerging platforms, including short‑form video, product demonstrations, educational content, customer stories, and trend‑driven creative.
• Rapidly test formats, messaging, creators, and channels to identify scalable organic growth opportunities.
• Build creator partnerships, customer advocacy, user‑generated content, and communities that amplify Digital Harbor without relying primarily on paid advertising.

• Own customer growth and market adoption through PLG, viral sharing, referrals, and exceptional onboarding experiences.
• Partner with Product, Design, and Engineering to make the product itself one of Digital Harbor's strongest marketing channels.
• Optimize acquisition, activation, engagement, retention, referrals, and paid conversion through continuous experimentation and data‑driven decision making.
• Connect social engagement to measurable product adoption and long‑term customer growth.
• Identify emerging consumer and business behavior trends that create new adoption opportunities.

• Own GTM strategy for Yoodle, Dot, Byte, and future products, including launches, positioning, messaging, acquisition, adoption, channels, partnerships, and success metrics.
• Translate sophisticated AI and collaboration capabilities into simple, memorable stories that immediately communicate customer value.
• Develop deep audience understanding through customer research, product usage, analytics, and community engagement.
• Continuously refine messaging based on customer behavior, product evolution, and market feedback.
• Build a consistent relationship between the Digital Harbor brand and its growing product portfolio.
• Set overall growth and marketing strategy while personally leading high‑impact creative, social, growth, positioning, and experimentation work from product launch through scaled adoption.
• Build and guide a small, agile team and flexible network of creators, contractors, and partners, adding capabilities as proven growth channels require them.
• P…