Sr ABM Innovation Choc & Adj

Sr ABM Innovation Choc & Adj

Job location:

Hershey, PA

The Chocolate DCS team is responsible for driving brand strategy, marketing & product innovation, and whitespace growth across Hershey’s chocolate portfolio and adjacent categories for brands including Reese’s, Hershey’s Kit Kat, Pay Day, Cadbury, and Brookside among many others.

The Chocolate DCS Sr.ABM/ABM – Kit Kat & Variety will develop holistic and strategic consumer‑grounded growth initiatives in support of the Kit Kat and Variety brand portfolio. They will lead strategy formation and project execution to address trends, unmet consumer needs, and whitespace opportunities to achieve Hershey’s growth ambitions. This includes developing new product and non‑product initiatives from discovery and ideation through commercialization.

• Leverage knowledge of ongoing trends in chocolate and broader snacking categories to identify whitespace opportunities and translate insights into actionable innovation strategies
• Identify, analyze, structure, develop, and present recommendations to leaders
• Work cross‑functionally and collaboratively to execute projects, coordinating and leading activities with virtually every function in the company
• Lead and direct activities with third‑party suppliers and partners, inclusive of agencies and research vendors

• Minimum 3 years of relevant work experience
• Strong leadership, strategic thinking, and planning skills
• Self‑motivated with an entrepreneurial mindset and ability to drive innovation
• Solid business knowledge and general management approach
• Excellent analytical and project management skills; able to manage multiple priorities and deliver on timelines
• Proficient communicator (verbal and written) across diverse audiences, including senior leadership
• Functional marketing expertise with experience in syndicated data (e.g., Circana, Numerator) preferred
• Demonstrated accountability for business results and economic value creation
• Lifelong learner with potential to develop and mentor others

• Bachelor’s degree required
• MBA or relevant master’s degree preferred

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual’s race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.

The Hershey Company is an Equal Opportunity Employer – Minority/Female/Disabled/Protected Veterans.

Nearest Major Market:
Harrisburg