Senior Mgr Business Strategy & Planning

Senior Mgr Business Strategy & Planning

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey's enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom.

Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

The Senior Manager, Commercial Growth serves as a strategic leader responsible for identifying, evaluating, and accelerating growth opportunities across Hershey's portfolio and commercial ecosystem. This role combines strategic thinking, advanced analytics, consumer and marketplace understanding, and cross-functional leadership to develop recommendations that drive sustainable revenue growth, profitability, and competitive advantage. The role partners closely with Sales, Marketing, Consumer & Commercial Intelligence, Revenue Growth Management, Category Management, Finance, Supply Chain, and Business Unit leadership to uncover opportunities, solve complex business challenges, and translate insights into executable growth strategies.

The successful candidate will operate as a trusted advisor to senior leadership while leading high-impact initiatives that shape Hershey's future growth agenda.

What will you do?

• Lead Strategic Growth Initiatives
• Lead complex, cross-functional initiatives that advance enterprise growth priorities that improve commercial effectiveness and organizational performance.
• Define scope, success metrics, and stakeholder alignment while driving execution from opportunity identification through implementation.
• Develop workplans, governance structures, and decision frameworks that deliver measurable business results.
• Identify and Prioritize Growth Opportunities
• Leverage consumer, customer, marketplace, competitive, and financial insights to uncover growth and value creation opportunities.
• Assess market trends, channel dynamics, consumer behavior shifts, and competitive activity to identify new growth pathways.
• Develop and maintain a prioritized pipeline aligned to business objectives.
• Generate Actionable Commercial Insights
• Synthesize market, shopper, retail, financial, and commercial performance data into clear recommendations for senior leadership.
• Translate complex analyses into concise insights that clarify risks, opportunities, tradeoffs, and expected business impact.
• Shape Strategic Decision Making
• Serve as a trusted advisor to commercial and business leaders by evaluating strategic alternatives and providing data-driven recommendations.
• Facilitate cross-functional alignment on key decisions while considering commercial, operational, financial, consumer, and customer implications.
• Evaluate New Growth Models and Business Opportunities
• Assess business model innovations, strategic investments, partnerships, revenue opportunities, and capability expansions.
• Conduct market assessments, financial modeling, scenario planning, and feasibility analyses to determine strategic value.
• Develop business cases that support investment and resource allocation decisions.
• Lead Cross-Functional Execution
• Partner across Sales, Marketing, Finance, Supply Chain, Revenue Growth Management, Consumer Insights, and Strategy to execute growth initiatives.
• Manage priorities, risks, dependencies, and obstacles to ensure initiatives remain aligned with strategic objectives and deliver intended results.
• Partner with functional leaders to quantify business impact, assess risks, and recommend corrective actions when outcomes deviate from plan.
• Influence Through Executive Storytelling
• Develop executive-ready presentations and recommendations that clearly communicate insights, opportunities, and business implications.
• Present findings to…