Sr Manager DCS Chocolate Reese's

Experience

Location:

Hershey, PA Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom.

Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally—is part of how we do business every day.

The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, Kit Kat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

The Senior Manager, Chocolate Demand Creation Strategy (DCS) - Reese's is responsible for leading strategic, consumer-grounded growth initiatives that drive long-term brand and business performance. This role develops and executes growth strategies by identifying emerging consumer trends, unmet needs, competitive dynamics, and whitespace opportunities across the snacking and confectionery landscape. The position leads innovation and brand-building initiatives from discovery and ideation through commercialization, partnering closely with cross-functional teams to deliver enterprise-impacting results.

As a senior leader, this role combines deep marketing expertise, consumer insight, business strategy, and innovation leadership to shape future growth opportunities for the Reese's brand. The role influences senior stakeholders, leads a team of marketers, and translates complex market intelligence into actionable business strategies that drive sustainable growth.

• Lead the development of consumer-grounded growth strategies that address emerging trends, unmet consumer needs, and marketplace opportunities for the Reese's brand.
• Identify, evaluate, and prioritize whitespace opportunities through analysis of consumer behavior, category trends, competitive activity, and retail dynamics.
• Drive innovation initiatives from discovery and concept development through commercialization, ensuring alignment with brand strategy and business objectives.
• Partner closely with Insights, R&D, Supply Chain, Commercial, Finance, and external agency partners to develop and execute integrated growth plans.
• Lead cross-functional teams and influence stakeholders across the organization to ensure successful execution of strategic initiatives.
• Develop compelling recommendations and present strategic opportunities, business…